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TVS bikes in top gear

G. Madhan

TVS Motor's market share in the commuter segment (engine capacity of 75cc and above but below 125 cc) grew the highest, for the half-year ended September 2002, at the expense of market shares of Hero Honda and Bajaj, an analysis of data released by the Society of Indian Automobile Manufacturers (SIAM), revealed.

While the growth in sales has been the lowest for Bajaj in this segment, for the first time TVS' sales volumes grew so much that it has now come closer to that of Bajaj. TVS has sold 3,18,229 bikes while Bajaj sold about 3,24,171 bikes during this tenure. Hero Honda still continues to be the most preferred vehicle in the commuter segment as it garners a significant 50 per cent of the market share, despite a drop by five per cent for the half-year ended September 2002 over the corresponding previous period. During the same period, Bajaj also has lost 3.35 per cent of its market share in this segment.

The significant gainer in this segment is TVS, as its market share has gone up by 7.7 per cent for the half-year ending September 2002, compared to that of corresponding period the previous year. The company's 110 cc vehicle `Victor' appears to have given the impetus to the volume growth.

LML has notched up an increase of 0.11 per cent points. The company recently launched "Freedom". The growing sales of the 125 cc cruiser "Enticer" appears to have helped Yamaha to gain market share by 0.67 per cent. The market, as a whole, has grown by 42.5 per cent in the first half-year of the current fiscal ended September 2002, compared to that of corresponding period of the previous year.

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