The Hindu Business Line : Saturday, October 26, 2002

Raj TV set to go pay
RAJ TV and its affiliate channel Raj Digital Plus will go pay from January 14 next year. The Raj TV network also expects its Malayalam and Telugu channels to go on air by October next. Confirming these developments, Mr Rajeev Nambiar, ... More

BPCL Fleet Card a hit with Kovai truckers
ARE you a fleet owner concerned over the safety of your crew who may have to carry heavy cash to pay for the diesel on long journeys ? Or do you want to keep track of the movement of your trucks without investing in expensive gadgets ? A simple ... More

ADVERTISING

Siyaram to stick with Boris Becker ads
HIGH profile advertiser, Siyaram Silk Mills, has decided to continue its campaigns featuring tennis ace Boris Becker in spite of the recent charges of tax evasion levied against him in Germany. Speaking to Business Line, Mr Shailendra ... More

PROMOTIONS & OFFERS

Adidas signs on Sehwag
SPORTS footwear and apparel major Adidas India Marketing Pvt Ltd has signed on cricketer Virender Sehwag as its latest brand ambassador. Announcing this at a press conference here on Friday, Mr Tarun Kunzru, Managing Director, Adidas, said, ... More

RETAILING

Royal Classic opens shop in Hyderabad
ROYAL Classic Mills (P) Ltd, manufacturers of Classic Polo brand of T-Shirts, has opened its first exclusive store here on Friday. The company plans to open 10 more such outlets across the country before this fiscal. The cities targeted by the ... More

BRANDS

Peter England aims to impress, `honestly'
FROM being an "Honest shirt" in 1997, Peter England, an apparel brand from Madura Garments, is now transforming itself into a "Honestly impressive" multi-product brand. This brand generated revenues of about Rs 150 crore in the last fiscal and ... More

NEW PRODUCTS & SERVICES

Cobra fizz, now in India
IT was served for the first time this year at Lords cricket ground as well as at the Buckingham Palace and at the Labour Party's victory celebrations in the UK. But UK's most popular Indian beer, Cobra, having recently forayed into the Indian ... More

Castle Lager beer launched
SOUTH African Breweries India Ltd, a subsidiary of SABMiller Plc, the world's second largest brewery, launched its international flagship brand Castle Lager in the city today. Castle Lager is being brewed at Mysore Breweries Ltd, which was ... More

Nina Ricci to launch accessories
PREMIUM French brand Nina Ricci, part of the PUIG group, intends to introduce accessories in the domestic market by 2003. The accessories would include bags, wallets, belts and ties, Mr Guillaume Nagy, Operational Marketing Manager, Nina ... More

Tata Engg launches Ex range
TATA Engineering has introduced its `Ex' series of medium and heavy commercial vehicles in the State aimed at providing a value-added package to the users. The Ex range of vehicles will be available in 16, 25, 30 and 35 tonne capacity. All of ... More

Brand Quest

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