Financial Daily from THE HINDU group of publications
Wednesday, October 23, 2002
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Financial Daily from THE HINDU group of publications Wednesday, October 23, 2002 |
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MARKETING STRATEGY Prasar Bharati marketing division in Hyderabad THE Prasar Bharati has set up a marketing division of the Doordarshan (DD) and the All India Radio (AIR) at the latter's premises here. The objective is to boost the revenues of these organisations and improve the quality of programmes. The ... More RURAL MARKETING 
Aviva ties up with BASIX to insure rural peopleIN a move to tap the Indian rural insurance market, Aviva Life Insurance, the joint venture between Dabur and the UK-based global insurance major CGU, has entered into an alliance with BASIX, a Hyderabad-based micro finance institution promoted ... More ADVERTISING Dull outlook dampens advertisers' spirits too MEDIA networks that were banking on Diwali for some sparkle in advertising sales are bracing themselves for a damp squib. With less than two weeks to go for the Festival of Lights, all indicators point to a dip in ad sales of 5 per cent to 20 ... More PROMOTIONS & OFFERS 
Dual offer on 50 years of Vicks VapoRub"WE don't sell Vicks VapoRub, we sell mother's love." That is how Mr Bharat V. Patel, Chairman of Procter and Gamble Hygiene and Health Care Ltd, talks about the company's largest brand, which turned 50 in India on Tuesday. With sales of over ... More
DIRECT MARKETING Amway banks on corporate campaign THE direct selling company Amway India, which has relied mostly on word-of-mouth campaign for publicity, has now embraced the corporate advertising paradigm, but in a `limited' manner. "We are well on our way of accelerated growth in the ... More PEOPLE Lacoste India gets new chief MR Vikas Gupta has taken over as the new Chief Executive Officer and President of Lacoste India. He moves from Warner Lambert, where he held the post of Director. Mr Gupta has replaced Mr Jayant Kochar, who quit as the Managing Director of ... More NEW PRODUCTS & SERVICES Bal Pharma launches new anti-BP drug — Mother & child care segment on anvil THE Bangalore-based Bal Pharma is set to enter the Candesartan-based anti-hypertensives segment with its latest brand, Ipsita. The new drug will be Bal's fourth in the anti-hypertensives segment. It will be one of the most promising products of ... More
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Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Oct. 13-Oct. 19 Coca-Cola sees India as strong growth market HLL gets Up Close with lemon mint flavour Crisil develops methodology to rate film, TV producers TV channels in off-field dispute — ESPN-Star, MAX spar over ratings, viewership numbers |
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