The Hindu Business Line : Monday, October 21, 2002

Chennai men care more for hair & skin
A LOT more men are going in for hair and skin treatment in Chennai than anywhere else in the country, according to Oscar Pereira, founder promoter of the Mumbai-based Cheryl's Cosmetics. Pereira, who is in the city for the launch of Cheryl's ... More

Changing fortunes
Whoever said what's in a name is not tuned into current day realities. Ask Yuvraj Johar, General Manager, Sagar Plaza Hotel, Pune and he will tell you that nothing works more magic than some smart rebranding and repositioning. Johar should know ... More

INFRASTRUCTURE

WTCs planned in Chennai, Kovai
THE proposal to set up World Trade Centres (WTC) at 5 places in the southern part of the country awaits the respective State Government's support, the Deputy Director (WTI), MVIRDC WTC, Mr Bose K. Nair told Business Line. He disclosed ... More

BRANDING

Music cos sing ad jingles to battle blues
YOU'VE heard of brands being placed in films and music videos. Now how about some audio branding? The beleaguered Rs 750-crore music industry may have just found a way out of the blues, with a bit of help from FMCG companies. Take Virgin ... More

DIRECT MARKETING

Amway plans to launch awareness drive
AMWAY India Enterprises, the leading direct selling company in the country, has chosen Kerala to launch a public interest campaign with the aim of "helping common people make an informed decision in taking up independent business opportunity ... More

RETAILING

Chicken dressing plants — Bromark move to improve quality at retail outlets
THE All India Broiler Farmers Marketing Cooperative Ltd (Bromark) is planning to provide semi-automatic chicken dressing plants to 10 retail chicken outlets in Hyderabad and to five outlets each in Vijayawada and Visakhapatnam as a part of its ... More

BOOKS

For reaching out better
Using Qualitative Research in Advertising: Strategies, Techniques and Applications
By Margaret A. Morrison, Eric Haley, et al
Publishers: Sage Publications
Price: $18.95 More

Brand Quest

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Pick a Winner Stock Market Contest

Sen Committee report — Food security and its design

Finance Ministry rejects crude royalty proposal — Gujarat, Assam may lose Rs 350 crore

`More FDI will help more exports of auto parts' — Mr Suresh Krishna, Chairman & MD, Sundram Fasteners

`Stock valuation at the lowest in a decade'

Village telephony: Operators rapped for seeking USO fund

Armed with securitisation Ordinance — PSBs not keen to shift bad loans to asset revamp company

In Depth
Gender Justice

Simple Economics

Small Investor

Looking back
Oct. 13-Oct. 19
Coca-Cola sees India as strong growth market

HLL gets Up Close with lemon mint flavour

Crisil develops methodology to rate film, TV producers

TV channels in off-field dispute — ESPN-Star, MAX spar over ratings, viewership numbers