Financial Daily from THE HINDU group of publications
Saturday, Oct 19, 2002
Financial Daily from THE HINDU group of publications Saturday, Oct 19, 2002 |
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Marketing
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Promotions & Offers Exide into sports sponsorship Our Bureau
CHENNAI, Oct. 18 EXIDE Industries Ltd, which is strengthening its marketing network, is testing the sports sponsorship pitch through the India-West Indies test series that it is sponsoring. According to Mr Paban Kr Kataky, President, Exide Auto-Trade, the company is happy with initial reactions, and Exide is into sports sponsorship, particularly that of cricket, for the long haul. The Exide Cup Test Series, which commenced at Mumbai on October 9, includes the on-going Chennai test which began on October 17 and at Kolkata starting from October 30. This series also marks the beginning of an aggressive Exide promotion campaign.
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