Financial Daily from THE HINDU group of publications
Saturday, October 19, 2002
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Financial Daily from THE HINDU group of publications Saturday, October 19, 2002 |
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MARKETING STRATEGY Old isn't Gold for Star movie channel IF you love the old black-and-white Bollywood flicks, you could be in for some bad news. Star Gold — the old movie channel from the Star India stable — is in for a facelift. So move over Dilip Kumar-Madhubala starrer ... More
With more ads, HBO hopes to break even in two years RURAL MARKETING Exide to launch batteries for CVs — Service network on highways, in rural areas EXIDE Industries Ltd plans to shortly launch a battery specifically for commercial vehicles. This is part of the company's thrust on the commercial vehicles segment and rural markets to increase automobile battery sales, according to Mr Paban Kr. ... More PROMOTIONS & OFFERS Exide into sports sponsorship EXIDE Industries Ltd, which is strengthening its marketing network, is testing the sports sponsorship pitch through the India-West Indies test series that it is sponsoring. According to Mr Paban Kr Kataky, President, Exide Auto-Trade, the ... More DIRECT MARKETING IDSA seeks legislation for direct selling THE Indian Direct Selling Association (IDSA) has proposed to the Centre legislation for regulating the industry to weed out `fraudulent elements' from the direct sellers' community. Mr S. Viswanathan, Senior Executive, corporate communications ... More CHANNELS AND FRANCHISES Elbee to expand franchisee network Elbee Express Service has also launched an international freight service, Elbee Freight Express (EFE), which will offer customers multiple options such as door-to-door, airport-to-airport, door-to-airport and airport-to-airport single agency dealing, all inclusive/consolidated rates and the infrastructure of a large company. More MARKETING RESEARCH TV channels in off-field dispute — ESPN-Star, MAX spar over ratings, viewership numbers The ICC Cricket World Cup 2003 is a good three months away, but there is plenty of excitement to be had, both on-screen and off. It is apparent in not just the Pepsi ads on air, but also the ongoing disputes over ratings and audience numbers ... More NEW PRODUCTS & SERVICES 
Eli Lilly launches Xigris to combat `blood poisoning'IT kills on a scale similar to heart attack, lung cancer or breast cancer - but Sepsis or "blood poisoning'' does not have the same recall, even with medical personnel. Sepsis, an acute organ dysfunction and death resulting from an ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Oct. 6-Oct. 12 Nirma in pact with P&G to make Camay AIR taps corporates for sponsoring classical music Army hopes ads for quality recruits will be a winner Pepsodent now comes with dental insurance Hyundai launches new diesel engine for Accent Women viewers to the MAX — Cricket telecast sees over two-fold rise |
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