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MARKETING
STRATEGY
Coca-Cola sees India as strong growth market
Despite accumulating losses of Rs 2,086 crore in its bottling subsidiary, Hindustan Coca-Cola Beverages, in the last two years, the cola giant has signalled its intention to stay the long haul in India. Coke, which has been in the country now ...
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PROMOTIONS & OFFERS
Kinetic group sees growth in economy segment
TWO-WHEELER manufacturer Kinetic is set to tap the economy segment in a major way. It has already made a fresh beginning in this direction through the launch of Boss, its new brand of motorcycles. The Rs 1,200-crore turnover group, which has ...
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CHANNELS AND FRANCHISES
Ranbaxy arm in marketing venture with Adcock Ingram — To sell anti-AIDS drugs in South Africa
RANBAXY SA, a wholly-owned subsidiary of Ranbaxy Laboratories Ltd, has formed a 50:50 joint venture with Adcock Ingram to exclusively sell and distribute Ranbaxy's range of anti-retroviral (ARV) products or anti-AIDS drugs in South Africa. ...
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RETAILING
Trinethra supermarket chain plans expansion
The supermarket chain doubled its sales turnover to Rs 60 crore during fiscal 2001-02.
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Brand Quest
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