The Hindu Business Line : Saturday, October 12, 2002

Shaw Wallace boards pint-beer bandwagon
SHAW Wallace is poised to launch 330 ml of Haywards 2000 priced at Rs 18 in Mumbai. The move aimed at pushing volume may help rejig the brand's presence in the metro market. Haywards 2000 enjoys considerable equity in Mumbai which is, ... More

Want 2 win TV Qz? Jus' SMS
SHORT messaging service (SMS) through mobile phones is fast becoming a unique marketing platform for media companies. Apart from being affordable, easy-to-use and personalised, SMS is also immensely popular among mobile phone users, especially ... More

RURAL MARKETING

HLL takes Pepsodent rural with a vengeance
THE brand that made `germ fighting' almost generic to the toothpaste category could do with a bit of fight itself. Pepsodent, Hindustan Lever's premium toothpaste brand, is going rural with a vengeance. Faced with stagnant market conditions in ... More

ADVERTISING

Optimum Media bags Yamaha account
OPTIMUM Media Solutions, the media specialist company of Mudra Communications Ltd has bagged the Agency of Record (AOR) for Yamaha Motor India Ltd. The Yamaha AOR business is over Rs 25 crore, Optimum Media Solutions said in a statement ... More

CHANNELS AND FRANCHISES

Study to rate automakers based on dealer relations
CUSTOMER satisfaction is a necessity, but there is no money at least in car sales for automobile dealers, they say. So how about automobile dealers' satisfaction. After all, dealers too are customers and are key to the manufacturers' well being, ... More

RETAILING

Raymond's first Be: in Mumbai
RAYMOND Ltd inaugurated its first Be: store - its retail chain for exclusive prêt-a-porter designer wear _ in the city today. The Be: store chain was launched in Delhi a year ago, marking Raymond's attempt to corporatise designer wear in the ... More

Ebony to retail Siyaram's Oxemberg range
SIYARAM Silk Mills Ltd (SSML) has tied-up with Ebony Retail Holdings Ltd for retailing its `Oxemberg' menswear. Accordingly, the `Oxemberg' men's wear range will now be available at all the seven retail stores of Ebony, a retail chain of ... More

Odyssey plans 30 more bookstores
THE Chennai-based bookstore, Odyssey, plans to open 30 stores in 26 months, according to Mr P.K. Iyer, President and CEO, Odyssey. The company has set up stores in Varanasi and Hyderabad. The ones in the pipeline are for Tiruchi, Coimbatore ... More

MARKETING RESEARCH

Women viewers to the MAX — Cricket telecast sees over two-fold rise
FORTY-four days, 14 teams, 54 matches, 3 countries, 16 venues. The ICC Cricket World Cup 2003, slated to begin on February 8 in South Africa, throws up all kinds of numbers. But Mr Rajat Jain, Executive Vice-President and Business Head, MAX, is ... More

NEW PRODUCTS & SERVICES

Two new products from Cormic
HYDERABAD: Cormic Health Care (P) Ltd, a Hyderabad-based company, has launched sugar-free instant coffee `Diacafe' and tea `Diachai' in Andhra Pradesh, Tamil Nadu, Karnataka and Orissa targeting diabetics and calorie-conscious people. ... More

HPCL launches Club HP in Vizag
HINDUSTAN Petroleum Corporation Ltd (HPCL) launched its new retail brand, Club HP, in Visakhapatnam on Friday, which is the third city in Andhra Pradesh, after Hyderabad and Vijaywada, to have this scheme. The Club HP outlets aim at providing a ... More

Brand Quest

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