The Hindu Business Line : Friday, October 11, 2002

`Brand focus' helps Whirlpool growth
DESPITE the sluggish market conditions, the `magic' of Whirlpool of India Ltd seems to be working. The company is targeting a growth of about 15 per cent in its turnover this year against Rs 1,100 crore achieved last year. "We expect a double ... More

Maruti opens first used car outlet in TN
MARUTI Udyog Ltd (MUL), which made an entry into the used car market about a year back as part of its strategy to expand its market reach, opened a `Maruti True Value' outlet in Coimbatore on Thursday, making it the first MTV outlet in Tamil ... More

RURAL MARKETING

`Top management support vital for rural marketing'
This was the essence of a rural marketing seminar organised recently by Rural Network, a conglomerate of four rural marketing organisations, in Mumbai. The network partners include Anugrah Madison, MART, Rural Relations and Sampark. According ... More

ADVERTISING

Ad campaign to position CRDi engine
HYUNDAI Motors is using a communication strategy for the launch of its Accent CRDi that will tout the superiority of CRDi technology and seek to differentiate between a diesel and a CRDi engine, though the latter is essentially a diesel engine as ... More

PROMOTIONS & OFFERS

Chef Kapoor to endorse Kenstar ovens
HOME appliances company Kenstar has signed up celebrity chef Sanjeev Kapoor to endorse its entire range of microwave ovens. The company has also launched a new range of microwave ovens. A cookbook specially designed by Kapoor will be given ... More

`Men in black' push Kinetic Nova
HYDERABAD: Eight "men in black" representing the brand tagline, Science and Sizzle, are seen at popular hangouts as part of the campaign by Kinetic Motors to market its four-stroke scooter, Nova. People can take a test ride on Nova, ... More

RETAILING

Sony India to launch ads for exclusive outlets
Sony World, which contributes 11 per cent to the sales turnover of the company, is expected to generate 20 per cent of the sales turnover by the year 2004. Elaborating on this, Mr Teruo Ishii, Managing Director, Sony India, said, "In six years, ... More

Club HP outlets in Twin Cities
HINDUSTAN Petroleum Corporation Ltd (HPCL) today launched its new retail brand, Club HP, a personalised vehicle and consumer care service at 15 outlets in the twin cities of Hyderabad and Secunderabad. The strategic retail marketing initiative, ... More

H & R Johnson opens Chennai display centre
H & R Johnson, the tiles and bathroom accessories major, has opened a display centre in Chennai. Branded House of Johnson, this is the largest in South India and the company's sixth outlet in the country. According to Mr P. K. Sundara Moorthy, ... More

MARKETING RESEARCH

It's brand Scotch that matters
INDIANS with a taste for Scotch whisky attach greater significance to the perceived status and brand values of Scotch rather than the product attributes, declare the results of a survey by NFO WorldGroup. The study, commissioned by Allied ... More

NEW PRODUCTS & SERVICES

Hyundai launches new diesel engine for Accent
HYUNDAI Motor India Ltd today launched the CRDi - Common Rail Direct Injection - diesel engine Accent. The CRDi diesel engine, which is supposed to combine the performance and handling of a petrol engine with the fuel efficiency of a ... More

Now unstainable shirts from Arrow
SHIRTS that breathe, are wrinkle-resistant and unstainable as well. Arrow, the premium shirt brand, today launched a range of shirts and chinos which combine all these three properties, marking a move from conventional to intelligent fabrics. ... More

Brand Quest

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