Financial Daily from THE HINDU group of publications
Thursday, Oct 10, 2002
Financial Daily from THE HINDU group of publications Thursday, Oct 10, 2002 |
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Marketing
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Promotions & Offers `Team Ambition' to bat for Hero Honda Our Bureau
NEW DELHI, Oct. 9 LEADING two-wheeler manufacturer, Hero Honda, has signed up cricketers Virender Sehwag, Mohammad Kaif, Yuvraj Singh and Zaheer Khan as brand ambassadors. The four players will join the current Hero Honda brand ambassador and captain of the Indian team, Sourav Ganguly, to form the Hero Honda `Team Ambition'. Incidentally, the `Ambition' is also Hero Honda's latest launch in the market. Announcing the formation of the Hero Honda `Team Ambition', Mr Pawan Munjal, Managing Director, Hero Honda Motors Ltd, said, "Indian Cricket and Hero Honda have both made the nation proud and helped the world recognise India's potential. The `Team Ambition' has many similarities in personality with Hero Honda, such as `splendor of performance', `passion to excel' and `ambition to win". Says Mr Atul Sobti, Senior Vice-President, Marketing and Sales, Hero Honda, "Hero Honda has been promoting cricket for over a decade now. Starting with the memorable Hero Cup in 1993, we have adequately benefited through the promotion of this national fervour. Cricket is one sport which binds our entire nation and is, perhaps, the largest platform in the world, enabling companies to communicate with millions of consumers in the shortest possible time." In their role as brand ambassadors, the `Team Ambition' would soon star in Hero Honda's new commercials. As part of the association, Hero Honda will also find prominence on the bats to be used by Yuvraj Singh and Zaheer Khan in the forthcoming cricket events. Sourav Ganguly, who has been associated with Hero Honda since 1999, said, "Through Team Ambition, we are looking forward to communicate more directly with over 6 million Hero Honda customers in India and the millions more added every year." The `Team Ambition' would also provide coaching and guidance to the budding talent in the country and support cricket projects undertaken by Hero Honda in India and abroad, a company release said.
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