Financial Daily from THE HINDU group of publications
Thursday, Oct 10, 2002
Financial Daily from THE HINDU group of publications Thursday, Oct 10, 2002 |
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Marketing
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Promotions & Offers Timex signs up Kapil for TV ads Our Bureau
NEW DELHI, Oct. 9 TIMEX Watches has signed up former cricketer Kapil Dev to feature in its forthcoming television commercial scheduled to be on air shortly. The new TVC is an extension of the brand's `Explore your other side' campaign launched early this year, and will be aired on all the major TV channels across the country. It also coincides with Timex's Diwali promotion titled `Find your other side offer', in which there will be discounts worth Rs 1,000 on over 1,000 models of Timex watches. Talking about his company's decision to get Kapil Dev to endorse its brand, Mr Kapil Kapoor, Managing Director, Timex Watches, said, "Kapil Dev's endurance, quality and skills have made him the toast of the cricketing world today and our decision to feature him in our new TV commercial is intended to bring out the strong brand values for which Timex stands for." The company had also honoured Kapil Dev for bagging the Wisden Indian Cricketer of the Century Award, with its `one-off' Timex designer watch at Lord's recently.
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