The Hindu Business Line : Thursday, October 10, 2002

Pepsodent now comes with dental insurance
HINDUSTAN Lever Ltd (HLL) on Wednesday announced the launch of what is considered the first of its kind dental insurance scheme through its oral care brand, Pepsodent. The scheme, being launched through a partnership with the New India ... More

Indigo all set to hit the road
MOVE over Esteem, Ikon, Accent, the colour of the season is Indigo. And if sources in the company are to be believed, the Indica sibling is geared to turn topsy turvy all the rules of the game in its segment with an ex-factory price that will be ... More

ADVERTISING

Army hopes ads for quality recruits will be a winner
HE is an achiever, leader, gentleman, patriot, saviour, sportsman, pilot, manager, engineer and a role model. He also is an army man. Lowe's new advertising campaign for the Indian Army focuses on the many facets of the Army man in an attempt to ... More

Procter & Gamble chief at ISA helm
MR Bharat V. Patel, Chairman, Procter & Gamble Hygiene and Health Care Ltd, has been elected as the Chairman of the Indian Society of Advertisers (ISA). Founded in 1952, ISA is the country's apex body of advertisers and its membership of over ... More

PROMOTIONS & OFFERS

AIR taps corporates for sponsoring classical music
THE influence of corporate sponsorship is beginning to be felt in All India Radio's (AIR) classical music programmes. With it, a generation of musicians dependent on AIR for recognition and income are fearing the heat of competition. In the ... More

`Team Ambition' to bat for Hero Honda
LEADING two-wheeler manufacturer, Hero Honda, has signed up cricketers Virender Sehwag, Mohammad Kaif, Yuvraj Singh and Zaheer Khan as brand ambassadors. The four players will join the current Hero Honda brand ambassador and captain of the ... More

Timex signs up Kapil for TV ads
TIMEX Watches has signed up former cricketer Kapil Dev to feature in its forthcoming television commercial scheduled to be on air shortly. The new TVC is an extension of the brand's `Explore your other side' campaign launched early this year, ... More

RETAILING

INC 5 sets foot in Chennai
INC 5, a brand of women's and children's footwear, has set up shop in shoe brand Florsheim's store at Ispahani Centre here. Speaking to Business Line, Mr Shiraz Lalani, Chief Marketing Officer, INC 5, said the Chennai outlet was the ... More

NEW PRODUCTS & SERVICES

Indigenous LPG kit for small cars launched
THE Delhi-based Yash Propane Auto Energy Pvt Ltd has launched indigenously developed LPG kits for passenger cars with engine capacity ranging between 600 cc and 1,000 cc. According to the company, it has obtained all the necessary clearances ... More

New Holland launches new series of tractors
NEW Holland Tractors (India) Pvt Ltd has launched its new Ford international series of tractors, with plans to phase out the existing tractors in the 35-70 HP range. This series would be upgraded versions of the existing range of tractors, Mr ... More

Brand Quest

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