The Hindu Business Line : Tuesday, October 08, 2002

Ice-cream MNCs' plans melt in India
GULP this. Global ice cream majors came in here riding high on confidence; they can draw only cold comfort from their operations. Whether it is US ice-cream brands - - Baskin Robbins which has shut down several outlets and Blue Bunny which ... More

AXN upbeat about reality shows — Looking to fortify primetime content
WHEN AXN launched in India in 1998, its focus was tri-fold: action series, reality TV and action movies. Today, with a viewer base of more than 22 million homes, its focus remains the same, but the action and adventure channel is constantly ... More

SAB to uncork Castle Lager in Bangalore
SOUTH African Breweries (SAB) is expected to uncork its flagship brand, Castle Lager, in the city towards the end of this month. The global brewer has been upgrading its local plant, Mysore Breweries, to gear up for the launch. SAB India ... More

ADVERTISING

Ad agencies team up for better work ethics
SOME Delhi-based advertising agencies have come together to form the Advertising Agencies Guild (AAG) that will promote, encourage and develop the business of advertising on a single platform. The guild would look after the interests of small ... More

RK Swamy BBDO to keep Raymond man complete
RK Swamy BBDO, which has bagged the coveted Rs 25-crore Raymond account which was with Enterprise Nexus earlier, does not want to change the `Complete Man' image for the brand. Speaking to Business Line, Ms Sangeetha Shetty, Executive ... More

PROMOTIONS & OFFERS

Foster's brews Kerala strategy
FOSTER'S, the Australian beer giant with a presence in India, is firming up new business promotion strategies with a view to creating a "new market climate" in Kerala. A spokesman for the multinational beer major said that this would be part of ... More

Britannia campaign hopes to cash in on World Cup fever
BRITANNIA Industries Ltd is all set to cash in on the 2003 Cricket World Cup through its next promotional campaign, `Britannia Khao, World Cup Jao'. The campaign is a continuation of the success stories of `Britannia Khao, World Cup Jao' in ... More

Dream ride with Kapil Dev
HYDERABAD: Kinetic Engineering has come up with a special scheme that will give the lucky winner an opportunity to have legendary Indian cricketer, Kapil Dev, come calling home. The scheme open till November one requires you to go to ... More

RETAILING

Cutty Sark spots India as key growth market
CUTTY Sark, a leading international brand of Scotch whisky, has identified India as a key development market. "There are few markets that offer a long-run potential for Scotch. Among the developing markets we have identified Russia, China and ... More

Trendsmith plans 50 outlets in five years
TRENDSMITH (India) Pvt Ltd, branded jewellery retail format of the Mumbai-based Tribhovandas Bhimji Zaveri (TBZ), plans 50 outlets in the next five years, according to Mr Samrat Zaveri, Managing Director, Trendsmith (India) Pvt Ltd. The stores ... More

Brand Quest

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Sep. 29-Oct. 5
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