The Hindu Business Line : Saturday, October 05, 2002

Top Swiss watch brands to cost same worldwide — LVMH gears to check grey market
WITH the grey market posing a major threat to international luxury watch brands, the watch division of Moet Hennessy Louis Vuitton (LVMH), which markets popular Swiss brands such as TAG Heuer and Christian Dior, is determined to counter the grey ... More

Godrej Foods shifts focus to soya from sunflower oil
GODREJ Foods, a division of the Rs 530-crore Godrej Industries Ltd, is set to put its might behind its latest offering, Godrej refined soyabean oil, even as it shifts its focus from refined sunflower oil to soyabean oil. Mr M.Y. Varma, ... More

`Discovering' content in India Today
"The programme guide aids viewership and its placement in India Today helps us reach the audiences that we are targeting," More

CNBC takes content to radio; to air on Mumbai FMs
CNBC India, in which Television Eighteen India Ltd has a 49 per cent stake, is looking at the possibility of airing some of its programmes on Mumbai's FM Radio stations. "We would prefer to air our programmes on the most popular FM station," ... More

Timex's marketing initiative
BANGALORE: In a new marketing initiative, Timex Watches is placing a series of next generation jukeboxes at fashionable outlets where the youth throng such as Pizza Hut, and Café Coffee Day outlets. The high-tech jukeboxes called ... More

ADVERTISING

Fevicol ad fest to go on air
ADVERTISING agency Ogilvy & Mather and Pidilite Industries, the makers of Fevicol, have announced the launch of Jashn Manao Haisha, an ad festival of Fevicol TV commercials. According to officials at Ogilvy & Mather (O&M), the festival ... More

CHANNELS AND FRANCHISES

Nicholas loses right to market 6 Roche products
PHARMA major Nicholas Piramal India Ltd (NPIL) has said that the agreement with F. Hoffman-La Roche will come to an end in November 2003. With this, NPIL will lose the first right of refusal for distribution of new Roche products in India. The ... More

RETAILING

New shopping mall in Hyderabad
HYDERABAD: CitiLife, with a spread of 55,000 sq ft is the latest shopping mall in the city. Located in the busy Abids area, the venture is being promoted by a hroup of businessmen from the twin cities and would offer a range of products ... More

TRENDS

As the cow walks
IT was past eight when I reached the door of the top-end department store that lies on the VVIP route and the shutters were already down at the in-gate. However, in days of general business slowdown, nobody shoos away a latecomer, and the helpful ... More

NEW PRODUCTS & SERVICES

Vestergaard Frandsen unveils `Zerofly' sheets
VESTERGAARD Frandsen, a $22-million Danish company dealing in emergency relief articles and disease control textiles, today announced the launch of "ZeroFly" shelter - an insecticide incorporated plastic sheeting developed as a dual function ... More

It's Friday Dressing for women now
TILL yesterday it was corporate men who were `Friday Dressing'. Today it's the turn of their women colleagues to be targeted for designer office wear. Allen Solly, the designer label of Madura Garments, on Friday introduced a Friday Dressing ... More

Now, royal designer chocolate
CASHING in on his creativity, designer labels and royal lineage, fashion designer Raghavendra Rathore, this time round, has created one of the first Indian designer chocolates to hit the high premium food market in the country and abroad. ... More

Nestle rolls out flavoured milk
THE ready-to-drink milk market just got another flavour, with the big-gun of the food industry, Nestle India, joining the fray. The food-major launched its Fruit `n Milk in the Delhi market, after having launched in Mumbai and Pune last ... More

Auto cosmetic kit launched
BANGALORE: Special-e-facts, a Bangalore-based company has launched a new product, the Smart Auto Cosmetic Kit (SACK). SACK helps to gently clean vehicles and makes maintenance easier, according to the company. Priced at Rs 190 per ... More

Brand Quest

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