The Hindu Business Line : Tuesday, October 01, 2002

Four Ranbaxy products go over-the-counter
Through this foray, RLL seeks to target the estimated $1 billion domestic OTC market and the estimated $50 billion global market. And Ranbaxy has company in this segment as other active players include the highly-visible Dr Morepen, from the Morepen Laboratories stable. More

HP to open concept, multi-brand stores
AFTER completing its merger with Compaq Computer, Hewlett-Packard (HP) is all set to roll out a marketing blitzkrieg in India with a thrust on retail. The computing giant is more than doubling the number of its retail resellers to 1,000 in 300 ... More

Billionaire Boys brand tests diverse fabrics for apparel
"Our brand positioning is to target the men's semi-formals in the burgeoning domestic market through import sourcing of woven and knitted fabrics of polyester-cotton, etc.." More

IA extends `apex fare' scheme till next March
INDIAN Airlines (IA) today extended the `Apex fare' scheme till March 31, 2003, while announcing more concessions, including lowering the period for advance bookings for purchase of tickets under the scheme from 21 days to 15 days with effect ... More

IBP ties up with APTDC; to upgrade `tourist' outlets
IBP Ltd, the petroleum major, is in parleys with several State Governments — Uttar Pradesh, Punjab and Rajasthan — to leverage the potential of the tourism sector by upgrading its retail outlets located on the Golden Quadrangle and ... More

Shahnaz Husain herbal brand heads Down Under
"Distribution of Shahnaz's products will be initiated through premium department chains and beauty salons." More

French cosmetic brand L'occitane plans expansion
L'OCCITANE, the Paris-based $500 million natural cosmetics enterprise, plans to expand its presence in the domestic market through lifestyle chain Ravissant. While in the past one year, L'occitane has been concentrating on the Delhi and Mumbai ... More

Scheme to market Karnataka khadi products
BANGALORE: The Karnataka State Khadi and Village Industries Board (KVIB) has decided to introduce a margin money scheme to help entrepreneurs with experience in marketing consumer goods with easy loan facility. The scheme will bear 25 ... More

Karnataka Bank pact with MetLife
BANGALORE: The private sector Karnataka Bank has signed an agreement with MetLife India for distribution of insurance products as a corporate agent. This allows MetLife to take the bancassurance route for selling life insurance ... More

BRANDS

Baskin Robbins plans new brand strategy
BASKIN Robbins, the international ice-cream chain, has changed course by charting out a new brand strategy for India which envisages closing down about 30 out of the 130 outlets in class C category towns and adding 50 new ones in the class A and ... More

TRENDS

PR agencies emerge as consultants
FROM offering strategic counselling to their clients, to analysing policies and developing messages, the role of public relations companies in India has undergone a significant change. Like in the West, the core focus of Indian PR companies is ... More

NEW PRODUCTS & SERVICES

Wockhardt launches new cancer drug
THE Mumbai based pharma major Wockhardt Ltd has introduced a 10,000 iu (international unit) per day version of recombinant erythropoietin, `Wepox'. According to the official press release, the company is targeting the oncology or anti-cancer ... More

Brand Quest

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