![]() Financial Daily from THE HINDU group of publications Monday, September 30, 2002 |
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MARKETING STRATEGY Have a pizza or two with coffee! IF the way to a consumer's heart is through the stomach, then there's more on the platter from retail food outlets. With their ear to the ground, food chains have been forced to draw up menus that suit the palette of consumers and this time it is ... More ADVERTISING Bollywood bigwigs to drive Escorts into hinterland Amitabh Bachchan will now be seen astride the Escorts and Powertrac brands of tractors. Sunny Deol will attempt to reinstate Farmtrac. High voltage advertising, featuring the duo, is expected to break out soon in the print and TV media and for poin t of sale promotions. More PROMOTIONS & OFFERS IA in no hurry on Apex scheme INDIAN Airlines is keeping its cards close to its chest. Despite Jet Airways already announcing an extension of its `Everyone can fly' scheme for another six months, IA is likely to make its decision known only closer to the date when the scheme ... More NEW PRODUCTS & SERVICES Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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