Financial Daily from THE HINDU group of publications
Friday, September 27, 2002
Markets (Sept. 26)
BL 2501034.93 (+0.22)
BSE Sensex3014.69 (-6.39)
S&P CNX Nifty969.90 (-0.15)
Dollar (Buy/Sell)48.35/48.48

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MARKETING

STRATEGY


Cashew body to hold fairs to raise offtake
AS part of an attempt to expand market, the Mangalore Cashew Manufacturers' Association (MCMA) will be organising a `Cashew Fest' jointly with the Department of Business Administration of Mangalore University here from September 28. This is the ... More

AWARDS & HONOURS


AXN series bag Emmy awards
AXN, the action and adventure channel, said that its series Alias and Crime Scene Investigation (CSI), both being telecast on the channel in the country, picked up awards at the 2002 Emmys. Alias, the series about CIA, won two awards for ... More

ADVERTISING


CavinKare, Fountainhead part ways — Rs 15-cr Fairever, Nyle ad account to move
CHENNAI-based CavinKare Ltd has pulled the advertising for two of its biggest brands, Fairever fairness cream and Nyle herbal shampoo, from long-time advertising agency, Fountainhead Communications. Declining to state a reason, a spokesperson ... More

Hutch ads to focus on online services
HUTCH, the cellular services provider, will focus on spreading the word about its Hutch Online service in the next bout of advertising. Speaking to Business Line here, Mr Kumar Ramanathan, Vice-President (Sales & Marketing), Hutchison ... More

`Anything can happen' with surrogate ads
THE brouhaha over advertising of alcoholic beverages is increasingly becoming a case of who is more surrogate of them all. Cricket-crazy viewers could not have missed the regularity with which a truncated AC Black apple juice commercials were ... More

SC warning on eco pollution — Karnataka Govt begins inventory of rock ads
KARNATAKA, which has also been warned by the Supreme Court over commercial advertisements defacing rocks, has begun taking an inventory of all licensed and other advertisements across the State. The Karnataka State Pollution Control Board has ... More

PROMOTIONS & OFFERS


Brown Forman plans new promos
IN a bid to create brand awareness and improve sales, American liquor company, Brown Forman, will be rolling out new campaigns and promotion in the Indian market. The company's portfolio of products in India consists of brands such as Jack ... More

CHANNELS AND FRANCHISES


Car dealerships can be more than a bad deal
SINCE the mid-1990s, with newer models and more multinational car companies coming into the country, passenger car dealerships have also undergone a transformation. Well laid out and well-lit, with colourful signage, today's showrooms with ... More

RETAILING


BPCL to submit new marketing plan to Govt
BHARAT Petroleum Corporation Ltd (BPCL) plans to submit a new marketing plan for setting up retail outlets across the country. The company would seek permission to appoint dealers on its own for over 150 sites. This follows the controversy ... More

NEW PRODUCTS & SERVICES


National roll-out of Allen Solly womenswear soon
MADURA Garments which recently forayed into the womenswear business is planning to roll out the brand nationally this year. It proposes to expand retail presence to 100 outlets across the city before Diwali. The company also plans to set up a ... More

Club HP comes to Mangalore
HINDUSTAN Petroleum Corporation Ltd (HPCL) has launched its new retail brand — Club HP — here. Club HP, which according to the company is a `whole new concept in petrol pumps', was unveiled at a function here on Wednesday and is ... More


Brand Quest
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