The Hindu Business Line : Thursday, September 26, 2002

No small beer
A joint venture between UB, S&N and Ravi Jain makes frenetic moves to grab volume and market share in the Indian beer market. It is geared to deliver unassailable advantage to UB and its Chairman Vijay Mallya's competitive value in the beer world. Will it keep their mugs brimming over? More

Cartoon Network to telecast Ramayan
TELEVISION channel Cartoon Network, which is due to complete seven years in India next month, has acquired telecast rights of the animation series `Ramayan -- The legend of Prince Ram'. Announcing this at a press briefing here today, Mr Ian ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Hasbro plans to get closer to customers
"The focus is on finding out if the customer is happy with us." More

EVENTS

Bridal market goes branded
WITH around 80 participants showcasing an entire gamut of products ranging from apparel, jewellery, lingerie, watches, cosmetics, footwear and home accessories to even wedding planners, this year's Bridal Asia 2002 meet, to be held in the capital ... More

ADVERTISING

B&L eyes more users with contact lens campaign
BAUSCH & Lomb Eyecare (I) Pvt Ltd has launched its biggest-ever marketing campaign in the country. Called `Confidence, Contacts & Me', the campaign will run in the press and radio across 1,500 outlets in 70 cities across the country. Speaking ... More

Duroflex puts romance on the mattress
FOR so long as anyone can care to remember, mattresses have been sold on the plank of comfort: a good night's sleep and, perhaps, support for the back. Now, one mattress maker hopes to get consumers to view this household essential in a different ... More

PROMOTIONS & OFFERS

Kingfisher Storm to hit the tracks soon
THE king of good times is soon to unveil Kingfisher Storm, the first of its cars from its venture with San Motors. This was announced in passing by the UB Group Chairman, Dr Vijay Mallya. UB is said to have picked up 26 per cent stake in ... More

MARKETING RESEARCH

Toys are serious business
GROWING awareness about the importance of toys in the day-to-day life of very young children has led to the mushrooming of shops exclusively selling these items in the State. According to a recent study conducted by the Kochi-based marketing ... More

SET viewership ratings up 32%
SONY Entertainment Television India Pvt Ltd said today its viewership ratings for the ICC Cricket Tournament on SET Max were higher by 32 per cent over the recent NatWest Series of 10 one-day international matches in England. SET claimed that ... More

Brand Quest

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Looking back
Sep. 15-Sep. 21
US venture shortly — LIC finds slight dip in policies sale

HLL to reposition Vim as `complete kitchen cleaner' — Brand extensions to take on regional/unorganised sector