Financial Daily from THE HINDU group of publications
Tuesday, Sep 24, 2002
Financial Daily from THE HINDU group of publications Tuesday, Sep 24, 2002 |
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Marketing
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Strategy Kwality Walls offers `exotic' sundae variants Our Bureau
NEW DELHI, Sept. 23 KWALITY Walls, the ice-cream brand from the Hindustan Lever Ltd stable, has gone "exotic". It has extended its take-home pack offering of sundae to a platform of "exotic sundae" offering two variants — Kesar Magic and Mocha Almond. The new variants are expected to hit the market next week, according to an official communique. Kwality Wall's Sundaes were launched in 2001 in chocolate, strawberry and mango flavours. Its success was followed up with black currant. The launch would be supported by an ad-blitz that would highlight the significance of "dessert time", a time when the family gets together.
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