The Hindu Business Line : Tuesday, September 24, 2002

Tata Tea, Tetley: A `seamless' venture to expand market
IN just a few weeks after Tata Tea Ltd had clinched the deal on February 26, 2000 to acquire the UK-based Tetley (through a SPV), Bombay House had decided to extend the concept of `virtual company' to the two outfits. Mr R.K. Krishna Kumar, ... More

Discovery Channel's new programming strategy `pays off'
DISCOVERY Channel's strategy of broadbasing its programming seems to have paid off. Firstly, the gap between Discovery Channel and National Geographic Channel (NGC) has widened. Secondly, new advertisers such as Toyota, Adidas, Motorola, ABN ... More

Lifescan bid to promote glucose monitoring kit
LIFESCAN, the Johnson & Johnson group company that manufactures self-monitoring blood glucose devices, is to focus its promotional activities on continuing medical education for doctors, especially for general practitioners. Dr Chandrashekar ... More

Competent to develop chain of cineplexes
THE Rs 450-crore Competent Group, primarily known as being one of the largest dealers and service providers for Maruti Udyog in North India, is looking to cash in on the boom in the entertainment industry. The Group will be investing close to ... More

Kwality Walls offers `exotic' sundae variants
KWALITY Walls, the ice-cream brand from the Hindustan Lever Ltd stable, has gone "exotic". It has extended its take-home pack offering of sundae to a platform of "exotic sundae" offering two variants — Kesar Magic and Mocha Almond. ... More

Dr`ape'd to sell
Dressed up like a gorilla, a freelance salesman tries to attract attention of passersby at Park Street in Kolkata. He has been engaged by a garment shop to boost pre-Durga Puja sale. ... More

ADVERTISING

ColorPlus account may stay with Rubecon
WITH the ownership of ColorPlus, the apparel brand, to shift soon from the parent company, ColorPlus Fashions Pvt Ltd to Raymond, a crucial question being asked is: who will handle the brand's advertising? Till date, ColorPlus' advertising has ... More

In-film ads are multi-crore bets
DOES in-film placement really offer value for money for brands? It's a multi-crore question and corporates seem to be groping for an answer. For instance, Pepsi India is believed to have invested close to a crore in the recently released ... More

RETAILING

Samsonite showroom in Hyderabad
HYDERABAD: Samsonite, the luggage manufacturer, opened `Samsonite Travel World' at Ameerpet, here on Monday, claimed to be the biggest showroom in Andhra Pradesh. In a press release, the company said the showroom, occupying 1,200 sq ... More

MARKETING RESEARCH

More problems with 2-wheelers: Study
THE Pune-based Metric Consultancy Ltd, which kickstarted a PPM (Promised Performance Monitor) for the two-wheeler industry on the lines of the JD Power report on four-wheelers, has found a significant jump in the number of problems encountered by ... More

NEW PRODUCTS & SERVICES

Hi`designs' on women
HIDESIGN, the leather brand, has launched a new range of leather accessories and garments called `Romantics'. This also marks a significant change in the styling that Hidesign adopted earlier - this collection would be tuned to femininity even ... More

GM launches limited edition Opel Astra Club
GENERAL Motors India has launched a limited edition model based on the top-of-the-line `Opel Astra Club'. The new special edition is available on a first-come-first-served basis. The model is equipped with features such as a remote-controlled DVD ... More

Thunderbird makes Chennai debut
According to a company press release, the bike features a five-speed gearbox with heel-and-toe operation.

Brand Quest

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