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Monday, September 23, 2002
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STRATEGY

Bajaj Auto charts course to regain market leadership
Mr Sanjiv Bajaj said the company was catching up fast on motor cycles and expects to increase its two-wheeler sales to 1.55 million vehicles. More

BRANDING

The brand way to success
Successful Branding
By Pran K. Choudhury
Publishers: University Press, New Delhi
Price: Not mentioned More
Brand Quest
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Top Stories
IT most favoured sector: Survey

`Infrastructure: In China, the government is venture capitalist' — Mr B. Sridhar, Director, Bengal Tiger Line
`Huge market for e-governance projects' — Oracle in talks with many State Govts
ICO project to boost domestic consumption
Higher offtake raises Q1 exports 10 pc
In Depth
Gender Justice
Simple Economics
Small Investor
Looking back
Sep. 15-Sep. 21
US venture shortly — LIC finds slight dip in policies sale
HLL to reposition Vim as `complete kitchen cleaner' — Brand extensions to take on regional/unorganised sector

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