The Hindu Business Line : Friday, September 20, 2002

Tata Chem to bolster marketing network
THE Rs 1500-crore Tata Chemicals Ltd proposes to expand and integrate its marketing network in rural and urban areas, besides taking up brownfield and greenfield projects as the company's long-term growth strategies. Mr Prasad Menon, Managing ... More

ADVERTISING

Big screen lures the smaller ones ...
THE big screen is luring its smaller counterpart. Channels such as Star Plus, Sony, HBO, Hallmark are hitting cinema halls to advertise their programmes. So you have Star Plus' latest teenage soap Kyon Hota Hai Pyaar, Hallmark's ... More

BRANDING

`Branding is an act of creation'
BRANDING and its strategy', the seminar held recently by the Faculty of Management Studies (FMS), University of Delhi, focused on brand creation, brand sustenance and reinvention of a brand. Mr Shunu Sen, CEO, Quadra Advisory, spoke of the ... More

PROMOTIONS & OFFERS

... While movies bank on promos to pull crowds
THEY are fun, engaging, entertaining — and they're just a prelude to the movies. Promotions for movies before their theatrical release have taken off in a big way, as studios have realised that trailers and ads are not quite enough to ... More

HLL plans gold give-away to boost Vim sales
IN a bid to promote the new avatar of its leading dishwash soap, Vim Gold Bar, Hindustan Lever Ltd (HLL) has launched a below-the-line advertisement in Kerala. This medium proposes to bring Vim to the rural households of Kerala via direct ... More

NEW PRODUCTS & SERVICES

LG tunes for `sound' targets
BUOYED by highly encouraging response to its low-end colour television (CTV) models in the Indian market during the last one year, LG Electronics India Ltd has revised its targets for both the current fiscal and the next. From the initial ... More

Emcure launches anti-hypertensive in AP market
EMCURE Pharmaceuticals Ltd (EPL), the Rs 350-crore Pune-based company, has announced the launch of S-Amlodipine, a novel anti-hypertensive, under the brand `Asomex' in the Andhra Pradesh market. The drug, which was developed jointly by EPL and ... More

Sports consultancy firm launched
SportzPR, claimed to be the country's first specialised communications consultancy focusing on the business of sports, expects to help clients get more value from their investments in sports, celebrities and events. The firm is backed by ... More

Brand Quest

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