The Hindu Business Line : Thursday, September 19, 2002

Oscar Intl aims to double sales as budget player
ENCOURAGED by the growth in the economy range of the consumer electronics segment, Oscar International Ltd, is eyeing an ambitious turnover of Rs 300 crore. The company is expecting to double its turnover from Rs 150 crore for the current ... More

Diners Club, Citibank, Taj team up to launch hospitality card
DINERS Club, Citibank's premium travel and entertainment card and the Taj Hotels, Resorts and Palaces have launched the Taj Epicure Diners Club international card. The card, which is the first co-branded hospitality card enabled with smart-chip ... More

Hallmark bid to grow viewer base
HALLMARK Channel is banking on the late night viewers. The channel is trying to woo viewers with two serials — Early Edition and Star Trek followed by a late night movie. Speaking to Business Line, Ms ... More

ADVERTISING

All for a fee
Advertising agencies are consultants and advisors and should be paid for what they do for a company's brand as its partner rather than receive a commission based on media spends, argues the author in this piece exclusive to Catalyst. More

Ogilvy Outreach upbeat on vision
OGILVY Outreach, the specialist unit of Ogilvy & Mather that was launched in 1998 to reach out to "low-income groups in media-dark markets through communication" is bullish about its prospects in the years ahead. Over the last four years, the ... More

Liberty Shoes taking steps to `gauge consumer response' — Earmarks Rs 6 cr for ad campaign
WHAT does a home-grown brand — faced with an industry slump, stiff competition from foreign brands and small local players, an inconsistent taxation policy, and diminishing trade margins — do to keep its head above water? The ... More

Ads and sensitivity
If it helps in alleviating the pain caused by a calamity, companies should advertise. More

BRANDING

Taking a brand global
For a brand to be truly global, it has to address a fundamental consumer need, while consistently reflecting the same set of values across the world. More

PROMOTIONS & OFFERS

A matter of Prestige
Catalyst looks at TTK Prestige's strategy to stay tuned to the realities of the pressure cooker market. More

SMS service for Champions Trophy

BRANDS

Biotique's big leap
In its tenth year of existence, the brand that made the term `botanical extracts' famous is now on an aggressive expansion drive. Catalyst catches up with Biotique's Vinita Jain. More

Brand clues and Mr Sherlock Holmes
The consumer today is defined by what he buys. The brands used reveal a lot about him on every front. More

NEW PRODUCTS & SERVICES

Weston launches flat TVs, audio products
THE 21-inch colour TV segment will soon be dominated by flat screens," says Mr Sunil Vachani, Chairman & Managing Director, Dixon Utilities & Exports Ltd, which owns the Weston brand of consumer electronic products. He says the lowering of ... More

Brand Quest

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Looking back
Sep. 8-Sep. 14
Hero Honda launches Ambition