The Hindu Business Line : Tuesday, September 10, 2002

Philips sprucing up audio segment — Plans new models to take on Chinese radios
CONSUMER electronics major Philips India Ltd has projected a 22-25 per cent growth rate for its audio segment. According to ORG-GFK, the audio industry is pegged at Rs 1,000 crore and is currently de-growing at a rate of four per cent. ... More

Archies forays into kids' stationery
AFTER establishing itself as a greeting card and gift company, Archies Greetings and Gifts Ltd is foraying into the kids' stationery segment. The company recently launched a range of crayons, fancy erasers and colouring books and will soon ... More

ADVERTISING

Champions Trophy: India to field the best
And both the sponsors and the advertising industry can now heave a sigh of relief with the Board of Control for Cricket in India (BCCI) managing to get the International Cricket Council to rework the Players Terms. The ICC has agreed to come ... More

RETAILING

Odyssey Leisure to open shop
HYDERABAD: Odyssey Leisure Shop, a division of the Chennai-based Asia Media Network, will be opening its outfit here by this month-end. Odyssey Hyderabad is a part of the company's effort to expand retail marketing across the ... More

MARKETING RESEARCH

Build brands, preserve them for posterity
WHAT does Dhara Health have in common with HBO, or for that matter with Global Trust Bank (GTB) and Peter England? In other words, can one see a situation where captions such as `My Daddy Strongest' are pitched along with `The Honest Shirt'? In ... More

ONLINE MARKETING

Online steel trading gaining ground
IN what could be termed as an ideal combination of the old and new economy moving ahead together, steel trading through the Internet is increasingly gaining ground in India. According to industry estimates, close to 50,000 tonnes of steel is ... More

NEW PRODUCTS & SERVICES

Hatsun has wedding plans for ice-cream
HATSUN Agro Product Ltd, the Chennai-based private dairy, has announced the launch of Royals, its wedding range of ice-creams. According to Mr C. Sathyan, Executive Director, Hatsun Agro, identifying and catering to untapped niches in the ... More

Dabur launches `Thalix' — To highlight adverse effects
AGAINST the backdrop of a global controversy over Thalidomide and expectant mothers, Dabur India's pharma division on Monday launched Thalix, its brand of Thalidomide - a new drug formulation used in the treatment of a type of blood cancer ... More

Philips launches home cinema
HYDERABAD: Philips India Ltd has launched its latest home cinema package, Monroe, in Hyderabad. The product would be available in premier consumer electronics showrooms in the coming months at a price of around Rs 2.5 lakh. The ... More

Reebok's apparel for women
BANGALORE: Reebok India has launched a range of apparel exclusively for women with a special fashion show in Bangalore. The range of apparel is a fusion of fitness and lifestyle and this women's collection is being launched under five ... More

Brand Quest

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