![]() Financial Daily from THE HINDU group of publications Monday, September 09, 2002 |
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MARKETING STRATEGY Way to Edge ahead is to stay slim for Titan TITAN'S technical prowess `Edge', the `world's slimmest watch', has been well received both in the national and international markets. "Ever since the product was launched four months ago, we have been struggling to keep up with the demand. We ... More ADVERTISING Advertisers tune into FM radio IT'S cheap and effective. The opening up of the airwaves to private operators has led to new advertisers such as newspapers and periodicals, financial companies and even companies on recruitment drive using the medium. So, now one hears Star ... More PROMOTIONS & OFFERS `Whistle and win' promo from TTK Prestige TTK Prestige Ltd plans to spend Rs 3 crore on advertising and an additional Rs 3 crore as prizes for its "Whistle and Win" promo. Mr Chandru Kalro, Senior Vice-President, Marketing, TTK Prestige Ltd, said that this promo, which will last from ... More RETAILING There's something for everyone `Earth, Wind & Fire', in Chennai, retails an eclectic collection of merchandise that suits every pocket, says Sankar Radhakrishnan. More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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