Financial Daily from THE HINDU group of publications
Friday, Sep 06, 2002
Financial Daily from THE HINDU group of publications Friday, Sep 06, 2002 |
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Marketing
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Promotions & Offers Kapil to endorse Kinetic products Our Bureau
NEW DELHI, Sept. 5 KINETIC Engineering, the Pune-based two-wheeler manufacturer, has signed up ace cricketer Kapil Dev as its brand ambassador. While Kapil will lend his name and face to all Kinetic products, the emphasis will be on the company's new motorcycle, Kinetic Boss. Announcing the beginning of the association, Ms Sulajja Motwani, Joint Managing Director, Kinetic Engineering, said: "Kapil exudes the qualities of excellence and leadership and inspires trust and self-reliance and is a source of great pride to all Indians. I think his association with Kinetic will help us in increasing awareness and building a strong and aspirational brand". Kinetic Boss, launched in June this year, is a four-stroke motorcycle. Kinetic is targeting to sell over 75,000 units of the motorcycle in its first year of launch. It has also started exporting the Boss to countries in Africa and Asia.
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