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CHENNAI, Sept. 5

HENKEL SPIC India Ltd has added a variant to its Fa range of deodorants. Called Spring Flower, this is the first flowery fragrance and the sixth in the range.

Ms Vani Gupta, Assistant Product Manager (Cosmetics), Henkel SPIC, told Business Line that this variant will be "our trump card in the Indian market which is driven primarily by floral fragrances".

The company is highlighting its use of the active ingredient, Sensiva, in its deodorants, through this variant. Sensiva SC 50 reportedly inhibits the growth and multiplication of odour-causing bacteria, while at the same time not affecting the natural skin flora. This ingredient has been proved to be far more effective than Triclosan, which is used in deodorants made by competitors, Ms Gupta said.

There is a promotional offer on the company's deodorants, which retail for Rs 110 for a can of 175 ml and an extra 25 ml free. In the grey market, the deodorants are available for anything between Rs 120 and Rs 200.

In fact, Henkel has started mentioning the price in its TV commercials as it wants to close the gap between the prices in the grey market and retail market.

Fa's market share stood at 13.7 as of July 2002, according to ORG.

The market share of Rexona deodorant, which is marketed by Hindustan Lever Ltd, stood at 26.1 per cent.

The other Fa deodorants are Sunny Melon, Caribbean Lemon, Aqua, Sport and Purple Rain.

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