Financial Daily from THE HINDU group of publications
Friday, September 06, 2002
Markets (Sept. 5)
BL 2501096.66 (+1.33)
BSE Sensex3181.47 (+8.12)
S&P CNX Nifty1008.60 (+1.65)
Dollar (Buy/Sell)48.44/48.57
Gold Std (10 gm)5200 (+40)

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MARKETING

STRATEGY


Dr Morepen goes to Bangladesh
Dr MOREPEN Ltd, a wholly-owned subsidiary of Morepen Labs, has announced its marketing tie-up with Daffodils Consumer Products Ltd in Bangladesh. Bangladesh would be the second country to have Dr Morepen products, the first being Nepal, ... More

BRANDING


Spice branding value-added services
SPICE Telecom's Karnataka circle has gone one step ahead in differentiation. It has started branding its value-added services under the name, Genie. Over the last two years, mobile providers have strengthened their focus on value-added services ... More

PROMOTIONS & OFFERS


Kapil to endorse Kinetic products
KINETIC Engineering, the Pune-based two-wheeler manufacturer, has signed up ace cricketer Kapil Dev as its brand ambassador. While Kapil will lend his name and face to all Kinetic products, the emphasis will be on the company's new motorcycle, ... More

Air Sahara's `steal a seat' contest
CHENNAI: If you are lucky you can now buy a seat on an Air Sahara flight for just Re 1. Air Sahara has come out with an auction for seats called `steal a seat' on most sectors flown by the airline. So that leaves Chennai out of the ... More

MARKET SHARES


Bosch Power Tools eyes larger market-share
EVEN though the market is yet to mature as in the West, the power tools segment in India is growing at 15 per cent, keeping alive the hopes of players in the organised sector to enhance their market-share. The Rs 350-crore market for power ... More

RETAILING


Reliance takes retailing efforts to rural markets
"With online inventory tracking mechanism and the nationwide network reaching even the remotest parts of the country, retailers will not have to bother about piling up stocks." More

BRANDS


Technical fee for Libero, Enticer — FIPB grants permission to Yamaha to pay parent
THE Foreign Investment Promotion Board (FIPB) has recommended grant of permission to Yamaha India to use four new trademarks - owned by Yamaha Motor Company (Japan) - for its four-stroke motorcycles in the Indian market. This includes ... More

NEW PRODUCTS & SERVICES


Vase of Roses by Swarovski
SWAROVSKI has launched an exclusive limited edition piece — Vase of Roses — designed by the well known crystal designer Gabriele Stamley. This is available for order only by the Swarovski Collectors Society (SCS) members in ... More

TVS Care to the `rescue'
On offer is a range of services for motorists in distress, ranging from simple repairs to tow operations. More

Mahindra Inter unit launches kids' apparel
MARKETING Services, a business unit of Mahindra Intertrade Ltd (MIL), is entering the kids' apparel segment with Walt Disney range of apparels in the Indian market. The company has taken the licence to market the `Winnie the Pooh' brand, ... More

Henkel SPIC launches new deo variant
HENKEL SPIC India Ltd has added a variant to its Fa range of deodorants. Called Spring Flower, this is the first flowery fragrance and the sixth in the range. Ms Vani Gupta, Assistant Product Manager (Cosmetics), Henkel SPIC, told Business ... More


Brand Quest
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