The Hindu Business Line : Thursday, September 05, 2002

Getting the promotional mix right
Promotional activities are an important component of marketing strategy, and marketers must take special care to see that they mesh with the long-term objectives. More

Rural housing: Tata Steel may tie up with Canadian co
TATA Iron and Steel Company (Tata Steel) is planning to enter into a strategic alliance with Minion Ventures of Canada to promote the use of steel in rural housing. Mr B. Muthuraman, Managing Director of Tata Steel, told Business Line ... More

Daikin's Solution Plaza in Mumbai
The Rs 84-crore Daikin Shriram Airconditioning is planning to open seven Solution Plazas across the country. At a press conference Mr Rajnish Ohri, General Manager- Marketing, Daikin Sriram said, "These plazas will be both company and ... More

An idea is born
FOR all the management jargon associated with it, CRM has had grassroots beginnings. Here's a classic example which illustrates this perfectly: CavinKare's Chik shampoo in 50-paise sachets - a huge success which redefined shampoo usage and forced ... More

25 is `right age' to plan for retirement
YOUNG and upwardly mobile urban Indians seem to have learnt the right lessons from the timeless tale of the ant and the grasshopper. `Secure your future and start early' is the name of the game. There seems to be a heightened awareness among ... More

Ranbaxy's OTC products to hit the shelves next month
PHARMA major Ranbaxy Laboratories Ltd is set to unveil its over-the-counter (OTC) basket of consumer healthcare products next month, Mr D.S. Brar, CEO and MD, said here on Wednesday. A new business area for the pharmaceutical company, Ranbaxy ... More

Shaadionline eyes Rs 5-cr revenue
WEDDINGS in India will never go out of style. Shaadionline, claimedly the country's first professional wedding planning and services company, is banking on this, and is therefore projecting revenue of Rs 5 crore in March 2003, its second year of ... More

BRANDING

`Brand is a business' most stable asset'
"Brands are similar to a mansion or a beautiful car which need maintenance. They can lose value if not managed well." More

PROMOTIONS & OFFERS

FoodWorld unveils new promo
FOODWORLD, the chain of food and grocery stores owned by the RPG group, has unveiled a new promotional programme for shoppers. Launched on September 1, the `Mega Saver' scheme offers discounts to customers who buy more. "The objective of the ... More

MARKET SHARES

Goodlass Nerolac bid to up share in decoratives
GOODLASS Nerolac Paints Ltd is aiming to increase its market share in the decoratives paints segment to 18-20 per cent in the next four years. The company, which is dominant in the industrial paints market with a lion's share of 43 per cent, ... More

RETAILING

GKB Rx Lens IPO in near future
THE Rs 30-crore turnover GKB Rx Lens Pvt Ltd has decided "in principle'' to go public in the near future. Modalities are being worked out, according to Mr Lalit Gupta, Director (Marketing), of the company. In the run-up to the proposed ... More

Super store relaunched in Bangalore
BANGALORE: The city-based President's Group relaunched The Super Store in Malleswaram on Wednesday. Showcased as a family store, it would give `leading, affordable brands to middle to upper middle class families,' according to Mr ... More

Yet another big store in Hyderabad
HYDERABAD: Hyderabadis have yet another new retail destination store to shop. UTR Business Private Ltd has set up Pride n Precious, a chain of lifestyle retail stores, starting with Hyderabad and Secunderabad, which have witnessed ... More

MARKETING RESEARCH

Denim is back; jeans rule the racks
LEVI'S, Pepe, Benetton, Lee Cooper, Calvin Klein, DKNY and Gap can heave a collective sigh of relief. The blues are back this season at least for the city-bred, upwardly mobile woman, endorsed by none other than the likes of Madonna and Britney ... More

BRANDS

Cussons seeks to acquire local brands
CUSSONS India Pvt. Ltd is looking at acquiring local brands to make inroads into distribution in the country. Confirming the fact that Cussons was on the lookout to buy out local brands, a Cussons official said, "For us India is the largest ... More

ING to `rebrand' Vysya Bank
THE Dutch financial services major ING Group, whose proposal to enhance equity holding in Vysya Bank to 49 per cent was cleared by the regulators recently, now plans to take up a `rebranding' and `repositioning' exercise for Vysya Bank by ... More

TRENDS

All's fair in this market
The fairness products segment is chock-a-block with products and brands. But there seems to be something for everybody, as Catalyst finds out. More

NEW PRODUCTS & SERVICES

Toyota Kirloskar launches new Qualis model
TOYOTA Kirloskar Motor Ltd (TKML), the Indian venture of Japanese automobile major, Toyota Corporation, on Wednesday launched a new model of its `Qualis' multipurpose vehicle (MPV) that sports new looks and features. The new Qualis comes close ... More

Mitsubishi Pajero launched in Chennai
The Managing Director of Hindustan Motors (HM) , Mr A. Sankaranarayanan, at the launch of Mitsubishi Pajero in Chennai on Tuesday night. The price of the vehicle would be Rs 34.90 lakh, ex-showroom in Chennai. HM is importing Pajeros from ... More

Brand Quest

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Top Stories
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25 is `right age' to plan for retirement

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In Depth
Gender Justice

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Small Investor

Looking back
Aug. 25-Aug. 31
Licence fee, courseware cost hike — NIIT franchisees `on the verge of closure'

Samsung introduces range of `health' TVs

Bajaj gearing up for `rural bike' launch

Niche magazines lose out to the Net

A.R. Rahman to endorse AirTel — To compose 5 symphonies for ring tones