Financial Daily from THE HINDU group of publications
Friday, Aug 30, 2002

News
Features
Stocks
Port Info
Archives

Group Sites

Industry & Economy - Tourism


Singapore opens offices to lure Indian tourists

Ashwini Phadnis

NEW DELHI, Aug. 29

IN an effort to promote Singapore as a destination for all seasons and all reasons, the Singapore Tourism Board (STB) is to look at tapping diverse market segments including the senior citizens, groups and clubs. The move comes close on the heels of the Board opening marketing representative offices in the North and South to tap the latent tourist demand of the region.

In an interview to Business Line the STB's Regional Director, South and West Asia, Mr Vimal Harnal, said that the decision to open up new offices was paying dividends. "We have seen double-digit growth in tourist arrivals from the northern region. This is from places like Rajasthan, Haryana and Punjab. The opening of the two offices has helped us focus more closely on the southern and northern markets," Mr Harnal said. STB opened an office in Delhi late last year and another in Chennai earlier this year.

However, Mr Harnal, felt that the bigger challenge before the Board was to ensure that tourists from India went to Singapore not only during the holiday season, but all through the year.

Besides, the Board is also organising educational tours for groups of mid and high-school children.

"The idea of these trips is to ensure that the students get a proper feel. So if there are a group of aviation students, a trip to Changi airport will be arranged where they will be shown behind the scene activity like how baggage is handled," Mr Harnal said.

When questioned on whether the Board would work only with Singapore Airlines (SIA) to promote Singapore as a tourist destination, Mr Harnal replied in the negative. "Our mandate is not to work with SIA alone although we work closely with them. But we need to work around any capacity constraint which may be faced by any airline. We can tie-up with all available partners who can provide the proper synergy to us," Mr Harnal said.

Send this article to Friends by E-Mail

Stories in this Section
Cement units to sort out coal supply `problems'


India's farm economy — Protect domestic producers wholeheartedly
Few takers
Kerala industry decries power tariff hike
Consultancy contract for KPCL
Power rate hike premature, says Cochin Chamber
Steel prices may rise on US trade panel ruling
End of quota regime must not block textile exports: Official
FM players get breather till Monday to pay licence fee
Kerala Govt to set up centre for foreign students
FAPCCI plans foreign trade facilitation training centre
Seminar to focus on space advancements
Film industry pitches for flexible ticket pricing
CCD meet on oil PSUs sell-off deferred
Norms soon to ensure funds flow to civic bodies
Swarovski crystal fest from today
Award-winning Bhima designs
Lecture on `Managing Men'
Hyderabad Engagements
Splashing colours at a dizzy height
Ayurveda college inaugurated
Singapore opens offices to lure Indian tourists


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | Home |

Copyright 2002, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line