The Hindu Business Line : Friday, August 30, 2002

BPCL to launch branded diesel
WITH its recent introduction of branded petrol, Speed, percolating well into the market, Bharat Petroleum Corporation Ltd (BPCL) is now looking to enhance its brand equity in the domestic oil market by introducing branded diesel. "Introduction ... More

Kodak to tap digital camera market
INFOIMAGING is the new focus for photography major Kodak in India, where it seeks to develop the market and create mass consumer demand for its digital cameras. According to Ms Manisha Sood, Business Manager, Digital and Applied Imaging ... More

Price cut boost to Maruti 800 sales; limited model coming
According to company officials, following the price decline, some variants of the Maruti 800 even have a waiting list. More

Durable goods makers move market with exchange offers
HAVE you used your fridge/two-wheeler to the optimum and now want to dispose it? It is wise to get rid of used stuff through exchange offers rather than the traditional way of selling to your friends or through advertisements. The entry of MNCs ... More

RURAL MARKETING

Birla Home Fin to focus on small towns
BIRLA Home Finance is set to launch a new savings linked home finance scheme targeted at the semi-urban markets. Talking to Business Line, Mr Sanjay Khosla, General Manager, Sales, Birla Home Finance, said that the scheme, which will have ... More

RETAILING

More outlets to join Club HP
HINDUSTAN Petroleum Corporation Ltd (HPCL) is planning to bring at least 25 per cent of its outlets in the South zone under the `Club HP' umbrella by March 2003. The company has chalked out a plan to roll out its entire dealer network of 4,700 ... More

TRENDS

Few takers
The sale of eco-friendly cups and plates made out of arecanut and banana leaves has dipped drastically after more attractive plastic alternatives became popular in the market. A shopkeeper awaits customers in Bangalore. ... More

NEW PRODUCTS & SERVICES

UB uncorks low alcohol Romanov Shotz
THE ready-to-drink alcoholic beverages market (RTD) is bubbling with activity. Close on the heels of Bacardi's Breezer, a rum-based alcoholic drink, the UB Group Spirits Division has announced its foray into the segment with the launch of Romanov ... More

BPCL launches petro card in Vizag
BHARAT Petroleum Corporation Ltd (BPCL) has launched its petro card, a multi-purpose pre-paid card, combined with a rewards programme on a microchip-based Smart Card technology at Visakhapatnam. This is the 38th city where the card has been ... More

Brand Quest

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