The Hindu Business Line : Thursday, August 29, 2002

Bajaj gearing up for `rural bike' launch
TWO-WHEELER manufacturer Bajaj Auto Ltd has developed a bike that will meet the utility and aspirational needs of the youth in semi-urban and rural India and be easy on their pockets too. The 100 cc bike, which is being test-marketed in ... More

Bharti offers `Kushi'; but rivals remain unfazed
BHARTI Cellular Ltd, which entered the mobile telephony market in Coimbatore last month, has dared its rivals to cut cell phone tariff further, by launching for the first time in Tamil Nadu a tariff plan under which both incoming and outgoing ... More

Pramati Tech in marketing pact with Epicentric
PRAMATI Technologies (P) Ltd, a Hyderabad-based company which has developed Java 2 Enterprise Edition (J2EE) application technology, has entered into a strategic technology and marketing tie-up with Epicentric Inc, a leading provider of business ... More

BRANDING

Leveraging the Tata brand
The Tata Finance controversy notwithstanding, Tata Sons is making a concerted attempt to shift focus from a commodity-oriented conglomerate to a brand-oriented corporate group. Catalyst talks to one who's driving this change. More

PROMOTIONS & OFFERS

Raunaq products to get a `magic' touch
In 2001-02, the Raunaq group recorded a turnover of Rs 5 crore, but in the current year, it is expected to reach Rs 10 crore. More

Festive offer from Kodak
MUMBAI: To commemorate the sale of three million cameras in India, Kodak has launched a `festive-pack' offer on its KB 10 and KB 12 Plus cameras. Slashing prices by nearly 20 per cent, Kodak KB 10 will be made available at Rs 795 ... More

Cinthol turns 50
CHENNAI: Cinthol has announced a special Golden Jubilee scheme for its consumers and distributors, celebrating fifty years of skincare. The scheme offers a carton pack of three soaps priced at Rs 50. The offer is available across the ... More

BRANDS

Interbrand to value Titan
THE domestic watch and jewellery maker, Titan Industries Ltd, has mandated Interbrand to undertake the first ever valuation of the Titan brand. The endeavour has been set in motion with Interbrand's Global Managing Director of Brand Valuation, ... More

Store brands score high
ONE strategy that appears to have worked well for India's organised retailers is the decision to create private labels or store brands. At lifestyle retailer Shoppers' Stop, the three store brands together account for approximately 25 per cent ... More

ONLINE MARKETING

Niche magazines lose out to the Net
IS the Internet finally ruling over print, at least as far as niche publications go? Take specialist magazines. While the Living Media group's Computers Today wound up some months ago, the Mid-day group-owned The Brief, a ... More

NEW PRODUCTS & SERVICES

AXN covers 21.6 m homes
AXN has increased its household cover in the country by 16 per cent to 21.6 million homes during the first half of 2002. During this period, the channel had launched 16 new shows, Mr Gregory Ho, Vice-President (Marketing), AXN Asia, said. He is ... More

Numero Uno makes national pitch
NUMERO UNO, the casual wear brand from the Gurgaon-based Hi Fashion Clothing Co, is on its way to becoming a full-fledged national brand with the launch of its clothes in the South. Speaking to Business Line here, the company's Manager ... More

M&M launches Scorpio in Kochi
MAHINDRA and Mahindra (M&M) launched its indigenously engineered vehicle, Scorpio, in Kochi on Wednesday. Launching the vehicle, Mr Gautam Nagwekar, Vice-President (Sales), said that the company had already started generating enquiries from ... More

KSE enters ice cream biz
``With India having one of the lowest per capita ice cream consumption in the world, the potential for new entrant is tremendous,'' Mr M.C. Paul, Chairman and Managing Director, said. The new ice cream under the brand name Vesta has already ... More

Brand Quest

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