The Hindu Business Line : Wednesday, August 28, 2002

From the grassroots
TVS Motor has perhaps done the most unlikeliest of things in two-wheeler marketing over the past two years. For example, it went to shandies where it had its dealer and the local financier sell mopeds to soyabean farmers. As an incentive, it gave ... More

Paris Elysees to foray into colour cosmetics — India could become export base
"We are studying this industry, and expect to position our brand in the mass segment." More

ITC in bid to popularise hygienic packaging
AS part of its business development strategy, the paperboards division of ITC Ltd has taken the initiative to create an awareness among domestic consumers of food products like sweets, cakes, pastries, chocolates, ice cream, biscuits and tea, and ... More

Cholayil defers launch of soap varieties
THE Cholayil group, manufacturer of Medimix soap, has deferred the launch of new soaps in the market because of the slump in the fast moving goods sector. The drought has also forced it to put off its plans. Speaking to Business Line ... More

TV software co B.A.G. setting up film studio
THE Delhi-based television software production house, B.A.G. Films, is in expansion mode. The company has three Hindi soaps and a couple of Tamil shows in the pipeline. And that is not all. The company is keen on getting into Hindi feature ... More

Coke bids to placate with Kinley soda
THE anti-cola movement that has been gaining ground on the parameters of colas being `too expensive and unhealthy' has had an interesting fallout. Coca-Cola India (CCI) has begun its `commercial beverages' movement, and the first off the block ... More

PROMOTIONS & OFFERS

Jubilant plan for carpenters
JUBILANT Organosys Ltd, engaged in the manufacture of adhesives, wood finishes and agrochemicals and bio-fertilisers under the umbrella of Jivanjor, has launched a carpenter reward-and-contact programme. The company had initiated a scheme ... More

Kinetic does a Zing thing
KINETIC Engineering Ltd has launched a promotional campaign including hoardings, newspaper advertisements, events and promotions for its scooter Zing. The company said it has used the baseline of `Jo Jee Chahe' aiming at the youth ... More

AirTel announces CARnival winner
HYDERABAD: Bharati Mobile-promoted AirTel has announced winners of the AirTel CARnival wherein Mr Anand Adukia, was presented a Maruti 800 car. The contest was open to both new and existing customers in the twin cities. The winner ... More

DIRECT MARKETING

A way in the network
Network marketing is exciting. But you win only if information flows through the network. For this, a digital communication system is a good bet. More

MARKETING RESEARCH

Is MMS a hyped up tale?
Though MMS has been touted as the next big wave of opportunity by the industry analysts, a new forecast by Wireless World Forum claims that revenues from MMS will be much lower than predicted by these analysts. More

STANDARDS & BENCHMARKS

MRTPC directive to jewellers on BIS plea
The Commission also directed that the jewellers would ascertain the purity and contents of the jewellery and abide by the relevant norms before selling the product to the consumer. More

NEW PRODUCTS & SERVICES

Max New York to hike capital to Rs 300 crore
MAX New York Life Insurance Co Ltd (MNYL) proposes to increase its paid up capital from the existing Rs 250 crore to Rs 300 crore in view of the growing business volumes. The capital hike is likely to take place within the current fiscal, Mr ... More

Samsung introduces range of `health' TVs
AFTER microwave ovens and refrigerators, it's now colour TV sets with health benefits. Samsung India Electronics Ltd has launched its range of Bio Colour television in the Indian market. According to Mr Ravinder Zutshi, Vice-President (Sales), ... More

Birla Tyres launches 2 products
HYDERABAD: Birla Tyres, part of the B.K. Birla Group of companies has launched two new products in the Andhra Pradesh market for the back fitment of tyres. According to Mr B. Narasing Rao, Regional Manager of the company, the potential ... More

Brand Quest

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Aug. 18-Aug. 24
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