Financial Daily from THE HINDU group of publications
Thursday, Aug 15, 2002
Financial Daily from THE HINDU group of publications Thursday, Aug 15, 2002 |
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Info-Tech
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IT-enabled Services Motif India to expand base on US order Our Bureau
AHMEDABAD, Aug. 14 MOTIF India, which handles the entire business process outsourcing work of the California-based Motif Inc, is likely to soon buy into an existing call centre in Pune. This expansion comes on the strength of the company having bagged the entire back office services of one of the leading banks in the US, together with the handling of all kinds of customer relationship activities including trading in securities and shares. Talking to the media here, Mr Kaushal Mehta, CEO of Motif Inc, said a client confidentiality clause stood against his divulging the identity of the bank. The size of the new business could be judged from the number of manpower additions that his company would have to make to accommodate this one client, he said, adding that its scope stood enhanced from mere call centre operations. ``We are required to hire at least 400 new hands to service this new account and it is likely to grow to 700 hands over a period of time as the bank scales down its employees in the US. Looking at our operations, a couple of FIIs have communicated interest in taking an equity position in the venture. This option is very much on the cards, as we need to pump in quite a bit of capital as we scale up from 250 hands as on date. We are already in a positive cash flow cycle after injecting $2 million in the first phase,'' Mr Mehta said. According to Mr Richard S. Van Pelt, the lead trainer of Motif Inc, the key to the back office business was in effecting a successful make over from purely voice-based services to those that were Internet driven, including chat rooms. And it was precisely this area that gave the Indian CRMs an edge over those in the Philippines and kept at bay the emerging centres in South Africa such as Cape Town and Johannesburg as also Jamaica in the Caribbean, he said.
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