Financial Daily from THE HINDU group of publications
Tuesday, August 13, 2002
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MARKETING

STRATEGY


Pepsi Aha gallops to Rs 80-cr sales — Eats into cola's share
DOES the brand Pepsi now have competition in its own backyard? Pepsi Aha, Pepsi India's lemon cola carbonated soft drink (CSD) launched earlier this year, has galloped to a sales volume of Rs 80 crore within four-and-a-half months of launch. ... More

The Park has a new menu to bite into
THATTAI aloo chat, banana stem and bean sprout salad, iced kheer soufflé - surreal as it may sound, Chef Willi Wilson's new menu at The Park here seeks to titillate taste buds with eclecticism and fusion cuisine. Chennai's newest ... More

PCIL to service food processing sector
PEST Control of India Pvt Ltd (PCIL), a Rs 58-crore company, is looking at providing a package of services to niche industry verticals such as food processing. The entry into specialised areas reflects a paradigm shift in business strategy. ... More

EVENTS


Glittering gold
A model poses with "Ring of fire" collection, designed by Ms Meera Maran of Prince Jewellery, Chennai, which was selected for Gold Virtuosi, the coveted jewellery award. The award is sponsored by the World Gold Council and the Vicenza Fair. ... More

ADVERTISING


Pizza Hut set to break `flip' campaign
AFTER the suave gentleman chucking protocol for the sake of masala pizza, it's the turn of the flip campaign to take over. Pizza Hut, the Tricon Restaurants-owned chain of restaurants, is set to break a TV commercial with a `flip'. In ... More

Parryware's new campaign soon
HYGIENE is glamorous too. As part of a new strategy, Parryware, the brand of sanitaryware from E.I.D Parry India Ltd, is now consciously evolving from its earlier positioning of `glamourooms'. "We are now focusing on hygiene and using technology ... More

Surrogate advertising — IBF to set up code for self-regulation
EVEN as the Government is hammering out surrogate advertisements, the Indian Broadcasting Foundation (IBF) has decided to set up a code for self-regulation and ask its members to follow it. At a meeting between senior Information and ... More

RETAILING


FoodWorld label accounts for 22 pc of our sales: President
"Consumers have taken to the private label. There is consistent and repeat purchase of the private label products." More

Strategic retailing programme
HYDERABAD: The Administrative Staff College of India (ASCI) here wants to conduct an international programme on "Strategic retailing" from September 9 to 20 to enable senior managers develop a comprehensive understanding of the emerging ... More

BRANDS


VSNL: Making it ring the Tata tone
IS Videsh Sanchar Nigam Ltd (VSNL) an international long-distance service provider or Internet service provider? It may sound strange, but the country's leading ILD operator, having a near monopoly over the market, is facing an identity ... More

NEW PRODUCTS & SERVICES


Parle does Magix to fight Tiger
TAKING its cue from Britannia's Tiger brand of glucose biscuits, the 50-year-old Parle has decided to stretch the franchise of its heritage brand to a more premium offering. Parle G - Magix has been launched in two variants - as chocolate and ... More

M&M takes a new route in Scorpio marketing
MAHINDRA & Mahindra, which launched its indigenously-developed Scorpio range of sports utility vehicles (SUV) in July this year, has so far marketed about 800 vehicles and enlisted about 2,000 bookings. It expects to launch its Renault ... More


Brand Quest
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