Financial Daily from THE HINDU group of publications
Thursday, Aug 08, 2002
Financial Daily from THE HINDU group of publications Thursday, Aug 08, 2002 |
|
|
|
|
|
Marketing
-
New Products & Services Radico launches premium wines Our Bureau
MUMBAI, Aug. 7 RADICO International, the international division of Radico Khaitan Ltd, launched premium wines from Ernest & Julio Gallo Premium wines stable here. The company also launched `Beck' lager beer for the premium segment. Radico International has a distribution tie-up in place with the California-based Ernest & Julio Gallo and the German liquor firm, Interbrew. The array of wines that has been launched is Sonoma County, Turning Leaf for the premium segment, Wine Cellars, the sparkling wine `Andre' and Carlo Rossi. These brands will be available in the price range of Rs 750 to Rs 3,000. Beck's beer will be available in 500-ml cans, 330-ml cans and 330-ml bottles in the price range of Rs 110 to Rs 150.
Send this article to Friends by E-Mail
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | Home |
Copyright © 2002, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|