The Hindu Business Line : Tuesday, August 06, 2002

Usha Intl targets mass market; eyes higher exports
USHA International, a Siddharth Shriram Group company, is looking to increase its market share in the stagnant electrical fans market by countering the SSI segment which has a share of 50-60 per cent of the total market. To achieve this, the ... More

Britannica in single volume
IN an effort to bring Encyclopaedia Britannica to more and more homes, the publishing house has launched a single-volume reference book. "Our 32-volume series usually finds place only in libraries, and this single-volume book is meant for home ... More

Star TV set to launch Pop Idol
BOLLYWOOD borrows heavily from Hollywood. No surprises when the small screen follows suit. After `Kaun Banega Crorepati' (KBC) and a host of adaptations, Star India is set to launch another big new show called `Pop Idol'. Based on an ... More

Balsara to revamp toothpaste portfolio
WITH FMHG (fast moving health goods) being the latest buzzword in the FMCG industry, going herbal is the new mantra with most players. The Mumbai-based Balsara Hygiene Products has decided to beef up its toothpaste portfolio on the herbal ... More

Lakme plans premium skin products
WITH the objective of tapping the premium and super-premium skin-care segment, Lakme-Lever intends to launch at least four new products within this year. The new launches will include cleansing and application products, Mr Vivek Rampal, ... More

PROMOTIONS & OFFERS

`Cricketement'
Kapil Dev with Mr Uttam Kumar Bose, CEO, Air Sahara, handing over the key of a Hyundai Sonata to the winner of `Cricketement', a promotional campaign introduced by Air Sahara, in the ... More

It's back to `gully' cricket for Kapil
CARE to crack that ball over the boundary with the Wisden's Indian cricketer of the century bowling to you? Or better still, how about bowling him out with a nasty turn of the leather? Lucky fans of the Haryana Hurricane might just be able to do ... More

MARKETING RESEARCH

Titan, Bata, VIP are top brands: Study
TITAN, Bata and VIP have emerged as the top three brands, according to Images-ORG MARG market research report, while Lakme, Lee, Allen Solly and Lovable have emerged as the Indian consumer's choicest brands. The study is an annual tracking of ... More

NEW PRODUCTS & SERVICES

Hassan co launches coffee brand
BANGALORE: A Hassan-based trading company has launched new brand called Best Coffee with specific objective of targeting the middle and low income groups living in semi-urban and rural areas. The company, Best Coffee Trading Company, ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

SAIL: Cost control measures do the trick

Titan, Bata, VIP are top brands: Study

Top cos see staff cost increasing

At lower price realisations... Earning even a small profit is achievement for cement cos

Manipur: `Jewel of the East' or `Wild East'?

Major ports notch up 10 pc growth in Q1

In Depth
Gender Justice

Simple Economics

Small Investor

Looking back
Jul. 28-Aug. 3
Eureka Forbes lines up new customised products

How Indigo Nation engineered a Kumble makeover

Weak monsoon may hit FMCG cos

Maruti launches `WagonR Pride'