![]() Financial Daily from THE HINDU group of publications Saturday, August 03, 2002 |
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MARKETING STRATEGY
Cobra Beer scouting for facility to brew locallyCOBRA Indian Beer Pvt Ltd, the new beer company floated by Mr Karan Billimoria, an NRI, to launch the Cobra brand of imported premium lager beer in the market, is looking at brewing the brand in the country. Speaking to Business Line, ... More
Faber set to foray into small appliances sector
GM India plans new model every year ADVERTISING `External' watch on surrogate ads likely "Almost all the channels will have such ads running and it is very difficult to monitor each and every channel." More PROMOTIONS & OFFERS Choice Hotels, Jet Air tie-up for corporates AFTER the apex fare scheme for the general traveller, it's now the turn of the corporates to receive some freebies. Choice Hotels India (CHI), a name known for its `Quality Inn' and `Comfort Inn' brands, has tied up recently with Jet Airways for ... More DIRECT MARKETING
Oriflame shifts southern sales hub to ChennaiORIFLAME India Pvt Ltd, a major player in the direct selling of cosmetics, has announced the consolidation of its logistics and sales operations in the South. Mr Peter Hauggaard, the company's CEO, said Chennai would henceforth function as the ... More MARKET SHARES Buzz over fizz count THE issue of tracking market share in the domestic cola industry has snowballed into a major controversy. While Coca-Cola India gets its market share tracked by ORG-MARG (now under the AC Nielsen network), which is the accepted standard for ... More RETAILING Hutch expands retail presence AFTER virtually painting the city white with its hoardings, Hutch, the new cellular service provider is now expanding its retail presence. The company on Friday officially launched its exclusive retail outlet called Hutch Shop in the city. The ... More TRENDS Monsoon blips on Britannia sales graph? BAKERY major Britannia Industries Ltd's sales in the current and next quarter could see "some minor blips" tracking a delayed monsoon as close to 40 per cent of its sales are derived from the rural and semi-urban markets, analysts have ... More NEW PRODUCTS & SERVICES Bipha launches Herbionics range KOTTAYAM-based ayurvedic company Bipha Drug Labs is planning a major expansion which includes setting up of comprehensive ayurvedic treatment centres in major cities in the country and abroad. The products and services will be offered under ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Jul. 21-Jul. 27 DD leads viewership sweepstakes Tops among all homes nationwide, but lowest in C&S ColorPlus may foray into Europe next year |
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