Financial Daily from THE HINDU group of publications
Thursday, Aug 01, 2002
Financial Daily from THE HINDU group of publications Thursday, Aug 01, 2002 |
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Marketing
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Strategy Personality ties up with Warner Bros Our Bureau
BANGALORE, July 31 PERSONALITY Ltd, maker of Weekender and Weekender Kids brands, announced that it is teaming up with Warner Bros Consumer Products of US to launch a new line of apparel accessories featuring Tom and Jerry and Looney Tunes Characters. With this alliance, Personality Ltd has acquired the licence to market apparel featuring characters such as Tom & Jerry, Sylvester & Tweety, Bus Bunny, Road Runner, Daffy Duck across the country. Speaking about the partnership with Warner Bros, Mr Govind Mirchandani, President, Personality Ltd, said: "We are consistently looking for opportunities such as these, which will help us address the needs of our target group. As Weekender Kids is the most popular brand in the kidswear segment, we are anticipating an immensely positive response to the launch of merchandise based on the very popular characters such as Tom&Jerry and Bugs Bunny."
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