The Hindu Business Line : Oyzterbay's new brand

BANGALORE: Oyzterbay has introduced U 925, a new brand of jewellery in the city, which will be available at a variety of non-traditional outlets such as music stores, coffee shops, greeting card and gift stores apart from lifestyle stores.

Music World, Archies, exclusive Uyzterbay outlets in Commercial Street and Jayanagar, Lifestyle, Shoppers Stop and the Bombay Store are expected to stock the range.

According to a company release, "U" stands for "unrestricted for all ages' and 925 refers to the highest quality standards in silver. Sterling silver with 92.5 per cent purity has been used with natural coloured gemstones.

The U 925 range, described as dramatic embody the spirit of youth, the release added. The brand is priced between Rs 250 to Rs 1,500.

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