Financial Daily from THE HINDU group of publications
Friday, Jul 26, 2002
Financial Daily from THE HINDU group of publications Friday, Jul 26, 2002 |
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Marketing
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Brands Lee Cooper, Warner form promo alliance Our Bureau
NEW DELHI, July 25 INDUS Clothing Ltd, the licensee of the UK-based denim and casual wear brand Lee Cooper, has entered into a strategic tie-up with Warner Bros Pictures (an AOL Time Warner Company), for a brand promotion exercise. The promotion, titled `sneak peek', will run for six months, and will involve Lee Cooper hosting advance screenings of new Hollywood films produced by Warner Bros. According to Mr Harpratap Singh, MD, Indus Clothing, Lee Cooper's alliance with Warner Bros will be extended to all cities and towns where the latter will release movies.
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