Financial Daily from THE HINDU group of publications
Thursday, July 18, 2002
Markets (July 17)
BL 2501115.68 (-10.08)
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Dollar (Buy/Sell)48.73/48.86
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MARKETING

STRATEGY


DD may bag rights for World Cup cricket matches
DOORDARSHAN is set to get the terrestrial rights for the forthcoming World Cup cricket matches. Say Prasar Bharati officials, "Negotiation with Nimbus (which is involved with World Cup) has gone off well and we hope to sign a deal shortly." ... More

Pimples? Just call an Agony Aunt
CHUBBY (or was it rosy?) cheeks, dimpled chin ... You probably can't acquire a dimple on your chin now unless you have cosmetic surgery, but cheeks bursting with health are not far off, as this helpline would have you believe. Bright red ... More

INTERVIEW


`Discovery's not just nature and wildlife'
We have created opportunities for the viewer to come to Discovery by creating `time brands'. It also helps the advertiser because he can now focus his advertising. More

EVENTS


Lee model hunt
Finalists of the Lee Model Hunt announced by Arvind brand. The finals will take place at The Club in Bangalore on July 19.

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ADVERTISING


LIC hikes ad budget to Rs 110 cr
THE Life Insurance Corporation has drawn for itself an ad budget for Rs 110 crore, the corporation's Current-in-charge and Managing Director, Mr A. Ramamurthy, told Business Line today. "Last year, we spent about Rs 80 crore. This year ... More

RETAILING


Planet Sports to open exclusive stores for Puma, Speedo
WHILE sports retailing may not yet be very happening in India, retailers are continuing to place faith in the industry. Take the two-year-old, Rs 25-crore sports retailing specialist Planet Sports Pvt Ltd. After bagging exclusive distribution ... More

BRANDS


`Leverage brands to gain market share'
IN the age of consumerism, it is imperative for companies to leverage the power of branding with a view to augmenting market share. This was the general view of speakers on the first day of a Brand Conclave organised here by the Confederation of ... More

PEOPLE


  • New PRSI office-bearers

    NEW PRODUCTS & SERVICES


    Laundromat services launched in twin cities
    MVS Enterprises has announced the formal launch of its Laundromat services in the twin cities of Hyderabad and Secunderabad under the brand `Kleenz' targeting mainly the corporate and institutional clients. Before formally launching its ... More

  • Expressions `Friendship' range
    Brand Quest
    Comments & Letters to the Editor to: bleditor@thehindu.co.in
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  • Top Stories
    SAIL posts higher turnover in Q1


    PSU insurers change accounting norms

    Software sector to grow 32-35 pc: ESC

    SBI Life to target account holders

    Clouds over crop area — Kharif sowing toll heaviest for soya

    Big designs on Devdas

    New rly zone controversy shifts to more tracks

    In Depth
    Gender Justice
    Simple Economics
    Guide to derivatives
    Looking back
    Jul. 7-Jul. 13
    Liquor cos in spirited battle against ban on surrogate ads

    BPCL launches `premium' fuel

    LML hopes Freedom will drive it into the black

    Sachin, Shah Rukh have top recall value: Study


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