Financial Daily from THE HINDU group of publications
Saturday, Jul 13, 2002
Financial Daily from THE HINDU group of publications Saturday, Jul 13, 2002 |
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Marketing
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Advertising Burson Marsteller, Genesis PR tie up Our Bureau
NEW DELHI, July 12 GENESIS PR and global public relations and counselling firm Burson Marsteller today signed a Memorandum of Understanding (MoU) under which Genesis PR will exclusively represent Burson-Marsteller in India, according to a press release. The alliance will make available to Genesis PR, Burson-Marsteller's global expertise and knowledge tools in handling clients, the release added. "This partnership is part of Genesis's PR's core strategy to provide and associate the best in public relations services and global opportunities," said Ms Prema Sagar, Principal and Founder, Genesis PR. Mr Christopher Komisarjevsky, President and CEO of Burson-Marsteller Worldwide, said "Through this alliance, Burson Marsteller is able to continue providing clients with first-class services that are global in reach and local in relevance."
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