Financial Daily from THE HINDU group of publications
Saturday, July 13, 2002
Markets (July 12)
BL 2501142.21 (+7.42)
BSE Sensex3305.83 (+15.27)
S&P CNX Nifty1058.25 (+1.65)
Dollar (Buy/Sell)48.73/48.86
Gold Std (10 gm)5230 (+30)

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MARKETING

STRATEGY


Will Madhuri magic work for Sony?
CAN Sony Entertainment Television's (SET) match-making act do for the channel what Kaun Banega Crorepati (KBC) did for Star Plus? Mr Kunal Dasgupta, CEO, SET India Pvt Ltd, seems to be playing it safe. "Amitabh Bachchan is a superstar ... More

Vijay to launch reality show
REALITY programming, as a format, has not been all that successful on Indian television. But placing its bets on this format is Vijay TV, with the launch of Kadhai Alla Nijam, an interactive live reality show, which will go on air from ... More

EVENTS


Broadcasting industry keen on regulatory body
EVEN as the amendments to the Cable Television Networks Act is pending with the Rajya Sabha, the broadcasting industry has raised the issue of setting up a regulatory body. Speaking at a conference on Conditional Access System (CAS), organised ... More

ADVERTISING


Burson Marsteller, Genesis PR tie up
GENESIS PR and global public relations and counselling firm Burson Marsteller today signed a Memorandum of Understanding (MoU) under which Genesis PR will exclusively represent Burson-Marsteller in India, according to a press release. The ... More

RETAILING


Putting the retail foot forward
SPECIALITY retailing seems to be the new trend in footwear marketing. Over 70 international and Indian brands under one roof. That's `The Loft' — the new footwear shopping centre being set up by a Mumbai-based group. The first centre will ... More

MARKETING RESEARCH


Sachin, Shah Rukh have top recall value: Study
LOOKING to have your brand endorsed by an Indian celebrity? Cricket maestro Sachin Tendulkar and Bollywood star Shah Rukh Khan are two names that would enjoy top-of-mind recall; a perception that's been reinforced by the findings of a four-city ... More

NEW PRODUCTS & SERVICES


Disprin (aspirin) back in market
IT's official now. The aspirin-based Disprin (350 mg) is back "on popular demand'' and the OTC analgesic brand is slated to hit your neighbourhood chemist in a week. After almost a year of heartburn — Reckitt Benckiser (India) Ltd (RBIL) ... More
Brand Quest
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Top Stories
SBI tightens norms for corporates


IT spend to grow at 24 pc: IDC

Sachin, Shah Rukh have top recall value: Study

No one can pull it off like Indians

Cotton prices flare up

New debt for old: Not that easy

In Depth
Gender Justice
Simple Economics
Guide to derivatives
Looking back
Jun. 30-Jul. 6
PC sales in semi-urban, rural areas go up

Amul finds cream in Gulf markets — Exports to be stepped up; warehouse in Jebel Ali

`Climate right for direct selling industry to expand'


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