The Hindu Business Line : Kores India ties up with Brother Intl

KORES India Ltd, the Rs 300-crore office products major, has entered into a strategic alliance with Brother International Ltd, the Japan-based giant in the electronic label printers, for marketing the latter's products in India.

Addressing newspersons here, Mr D.N. Misra, Director - Marketing & Sales, Kores India, said the company expected to further expand its product portfolio as well as customer base with the help of the new alliance.

The network of 35 branches spread across the country and over 2,000 dealers of Kores would also help Brother International to garner a sizable market share in the country, Mr Misra said.

Launching three models of Brother's electronic label printers — PT 2300, PT 1750 and PT 65 — in the Andhra Pradesh market, the Country Manager of Brother International Singapore Pte Ltd, Mr R.S. Anand Kumar, said the users can enjoy ultimate convenience and experience productivity in a simple task of labelling, thereby aiding them to get organised with various activities both at office and home.

According to Mr Anand Kumar, the company proposes to initially focus on eight cities across the country — Delhi, Mumbai, Kolkata, Chennai, Pune, Bangalore, Hyderabad and Kochi.

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