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PUNE, July 11

IT education and training company Datapro has tied up with Mumbai-based Synergy Relationship Management Services to provide call centre and technical support centre training through its established network.

The strategic tie-up planned to roll out training modules to cater to the needs of the burgeoning international and domestic call centre business, Mr Rahul Arora, Vice-President (Business Development), Datapro, said, adding the company would invest Rs 8 crore in the first phase to set up training facilities and distributed call centres.

The company was also planning to set up technical call centres with investments of approximately Rs 45 crore in the second phase, he said.

As part of the alliance, Mr Arora said, Datapro would offer CRM training, placements and distributed call centre operations. The alliance was already doing a pilot distributed call centre project for HSBC Bank where the staff will make outbound service calls intended for customer retention endeavours, Ms Preeti Sharma Menon of Synergy said. The latter is a Mumbai-based customer relationship management company which has developed CRM training programmes in call centre operations and also offers database management, contact management and placement services.

Meanwhile, the strategic alliance has already kicked off the new services through Datapro centres in Pune and Delhi and will roll out the modules across its 300-strong network over the next nine months. Mr Arora said: "By March 2003, we will have rolled out the modules in at least 50 such centres."

Mr Arora said the company already had proven expertise in providing IT training, and call centre training was a natural extension of its existing business since it already serviced the existing call centres through software solutions and consulting, software distribution, etc. The IT education company plans to grow the new business through a combination of company owned and franchisee training centres.

The company reported revenues of Rs 25 crore in the year ended March 2002, a slight drop from its training revenues in the previous year.

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