![]() Financial Daily from THE HINDU group of publications Friday, July 12, 2002 |
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MARKETING STRATEGY Sun Network open to DTH; to go pay soon SUN Network, which has a large number of South Indian language channels, today said that it is open to all new technologies including direct-to-home (DTH) broadcasting but has not yet filed for license with the Government. A top official ... More EVENTS ADVERTISING Idea Cellular draws up ad strategy IDEA Cellular, formerly Birla Tata AT&T Ltd (BTAL), in a bid to create awareness for its brand, is set to embark on an aggressive advertising strategy. Says Mr Manosh Sengupta, General Manager, Marketing Communications, Idea Cellular Ltd, "We ... More
Consumer electronics cos spend more `below-the-line' PROMOTIONS & OFFERS Lakme Levers signs three designers for Fashion Week DESIGNERS Suneet Varma, Rajesh Pratap and Monisha Jaising have been signed up by Lakme Levers Ltd for the Lakme India Fashion Week 2002, to represent the brand's fashion statement for the year through their outfits and the make-up of the models ... More MARKET SHARES Amadeus firms up plan to raise market share AMADEUS India, the Indian arm of Amadeus, the global distribution system and technology service provider for the world's travel and tourism industry, is hopeful of increasing its market share in the Indian sub-continent from 47 per cent to 55 per ... More BRANDS
Mirchandani to steer Weekender brandGOVIND Mirchandani has joined Personality Ltd, creators of the Weekender brand, as President and Chief Executive Officer. He is the former head of Arvind Mills Ltd's branded garments division, Arvind Brands. Mr Mirchandani, who assumed the new ... More NEW PRODUCTS & SERVICES
LML hopes Freedom will drive it into the blackWITH the launch of its new 110cc motorcycle, LML Freedom, LML is aiming to bounce into the black by the second half of the current fiscal by generating volumes, according to Mr Deepak Singhania, Managing Director, LML Ltd. "With this launch, ... More
Kores India ties up with Brother Intl
Wills & Wheels launches locking system for cars
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Top Stories In Depth Gender Justice Simple Economics Guide to derivatives Looking back Jun. 30-Jul. 6 PC sales in semi-urban, rural areas go up Amul finds cream in Gulf markets Exports to be stepped up; warehouse in Jebel Ali `Climate right for direct selling industry to expand' |
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