The Hindu Business Line : Tuesday, July 09, 2002

Hyundai planning to bring in Carens next
HYUNDAI Motor India Ltd plans to add next to its portfolio of models the Carens, a five-six seater multi-utility vehicle (MUV) made by its associate company in South Korea, Kia Motors. Top company sources said that the company had put the launch ... More

RURAL MARKETING

Auto cos go for a rural drive
PASSENGER cars may not remain an urban phenomenon. For faced with rising income levels in rural areas due to a recovery in commodity prices and prospects of a good monsoon, an increasing number of auto companies are aggressively making inroads ... More

ADVERTISING

Liquor cos in spirited battle against ban on surrogate ads
FROM apple juice to water and music cassettes to Web sites, the alcoholic beverages industry should have seen the rap on the promotion of these brand extensions coming. And with this form of advertising, viewed as an indirect promotion of ... More

Court directs Pepsi to stop airing Lehar Soda ad
PEPSI Foods Ltd has been directed to stop airing the ad for Lehar Soda by the Court of the Sub-Divisional Judicial Magistrate in Bhadrak, in Orissa. The Lehar Soda film, which broke on Television in May, spoofs Bollywood stars Salman Khan and ... More

PROMOTIONS & OFFERS

`Aaj Tak has audience in South as well'
IF you thought Aaj Tak was just a news channel for the Hindi belt, it's time to do a rethink. The channel claims that it has managed to make headway in South as well. This has been concluded after the channel undertook an SMS contest along with ... More

DIRECT MARKETING

Modicare plans to extend product portfolio
MODICARE has proposed to introduce a chain of new products in the home and laundry-care segments. The company, which has 180 items under its wings, is also working on ways to enter select markets in the SAARC region. The company has eyed an ... More

MARKETING RESEARCH

`FM players keen on fool-proof system'
PRIVATE FM radio companies are not taking chances. After the TRP fiasco related to television viewership data, the new radio companies have decided to come together and work out broad parameters for generating listenership data. Various radio ... More

FMCG sector sees lower sales on dull demand
LACKLUSTRE performance and persistent weakness in consumer demand continue to badger the Indian fast moving consumer goods (FMCG) sector. According to ORG-MARG's Retail Sales Report for May 2002, total retail sales of most big FMCG players fell ... More

NEW PRODUCTS & SERVICES

H&R Johnson aims second place in sanitaryware market
MILANO, the bathroom products division of H & R Johnson (India) Ltd, is expanding its product portfolio. The company, in association with Huppe, a German manufacturer of shower enclosures, launched the Duscha range of shower panels in India ... More

Brand Quest

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In Depth
Gender Justice

Simple Economics

Guide to derivatives

Looking back
Jun. 30-Jul. 6
PC sales in semi-urban, rural areas go up

Amul finds cream in Gulf markets — Exports to be stepped up; warehouse in Jebel Ali

`Climate right for direct selling industry to expand'