Financial Daily from THE HINDU group of publications
Wednesday, July 03, 2002
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Financial Daily from THE HINDU group of publications Wednesday, July 03, 2002 |
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MARKETING STRATEGY 
Kingfisher Gold to enter TN at premium priceUNITED Breweries (UB) Ltd may rejig a Kingfisher variant - Kingfisher Gold - for the Tamil Nadu market. The beer major plans to retail this brand at a price higher than Kingfisher Premium Lager, which is the flagship brand. When contacted, Mr ... More
SBI draws up strategy for retail segment
Godrej Consumer to enter new product segments RURAL MARKETING A rural pitch for the big brands AT the village it is a magic show with a difference. Amidst the laughter of children, the magician breaks into the virtues of Tiger biscuits, sometimes even drawing them out of nowhere or making the packet disappear. This is Britannia at its ... More CUSTOMER RELATIONSHIP MANAGEMENT Cafe Coffee Day's customer loyalty programme CAFE Coffee Day has launched a customer loyalty programme in all its cafes across the country. The Cafe Citizens Programme launched along with NetCarrots Loyalty Services would reward regular customers of Cafe Coffee Day, a company press ... More ADVERTISING Prasar Bharati to cross-sell channels AS part of its new thrust towards marketing its channels, Prasar Bharati is planning to cross-sell its channels to advertisers. Dr S.Y. Quraishi, Director-General of Doordarshan said that the corporation has been looking at various options to ... More PROMOTIONS & OFFERS IA cuts economy class fares on South sector INDIAN Airlines has reduced its economy class fares on the Chennai-Bangalore-Chennai and the Chennai - Kochi-Chennai sectors. According to a release, the promotional fare is valid from July 1 to September 30. The one-way economy class fare ... More MARKETING RESEARCH HM-Mitsubishi tops J.D. Power honours HM-MITSUBISHI has topped the J.D. Power Asia Pacific 2002 India Sales Satisfaction Index (SSI) Study, the results of which were released today. Ford and Toyota Kirloskar follow HM-Mitsubishi in the rankings, with both makes recording ... More OUTLOOK Nestle SA sees India as key market for confectionery India has been named as a `significant growth market' under Nestle SA's confectionery business review for the year 2001. More TRENDS 
Soccer works magic for colour TV salesTHE `soccer fever' has brought in the `golden boot' not just for Brazil, but also for the colour television (CTV) players who are singing `un dous tres' all the way to the bank. The industry, which was just showing 10 to 15 per cent increase ... More NEW PRODUCTS & SERVICES Samsung expands washing machine range with 6 models SAMSUNG India Electronics Ltd., has introduced six new models of washing machines in the market with capacities ranging between 5.5 kg to 13 kg. Marking an investment of Rs 25 crore, the company intends enhancing the production capacity of its ... More
Air India launches e-ticketing in US
Pearl Wash launches hi-tech laundry services Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Depth Gender Justice Simple Economics Guide to derivatives Looking back Jun. 23-Jun. 29 `Retail sector poised to be major employer' Domex vows to wipe out germs, phenyl IA Bharat Darshan scheme for tickets worth Rs 1 lakh Buying online no bait for shoppers, says study |
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