Financial Daily from THE HINDU group of publications
Thursday, Jun 27, 2002
Financial Daily from THE HINDU group of publications Thursday, Jun 27, 2002 |
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Marketing
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New Products & Services Co-branded engine oil Our Bureau
CHENNAI: Tide Water Oil Co (I) Ltd and Swaraj Mazda have launched a co-branded engine oil, Veedol Swaraj Mazda Genuine Engine Oil in Chennai. The multi-grade engine oil is reportedly blended from refined base oils and performance additives. The company says that the advantage of the product is it offers an extended drain interval of 15,000 km, low maintenance cost and efficient lubrication under heavy load. It is available in 10 litre and one litre packs, and marketed through the companies' distribution networks all over the country. Tide Water Oil is a member of the Andrew Yule group, which manufactures and markets Veedol brand of automotive and industrial lubricants. Swaraj Mazda is a joint venture between Punjab Tractors Ltd, Mazda Motor Corporation and Sumitomo Corporation, Japan.
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